is reader-supported. When you buy via the links on our site, we may earn an affiliate commission at no cost to you. Learn more.


Snow Toothpaste Reviews: Is This the Best Product for Daily Whitening?

Contributors:  Natalie Asmussen

If you're thinking about adding the new Snow toothpaste to your daily routine, read these Snow toothpaste reviews to find out if it's worth it. This whitening toothpaste actually consists of two parts, a morning toothpaste and an evening toothpaste, loaded with beneficial ingredients like hydroxyapatite, peppermint oil, and Snow's whitening formula.

But does this product actually whiten teeth? And is it safe to use every day? In this article, we'll answer those questions and more, as we go over the following information:

  • Snow toothpaste ingredients
  • Differences between Snow's morning and night toothpastes
  • Snow whitening toothpaste reviews

Keep reading to find out everything you need to know to decide if this is the right whitening toothpaste for you.

Snow teeth whitening toothpaste

Snow toothpaste actually consists of two toothpastes if you want to follow the complete routine, a toothpaste meant to be used in the morning, called Morning Frost, and another toothpaste meant to be used at night, Midnight Mist. Both have more in common than not, including the following features:

  • Lasts 1 month: Each tube of lasts up to 1 month when used twice per day, so if you purchase the duo, each tube should last for 2 months
  • Clean ingredients: Snow toothpaste is made with safe and natural ingredients, and without fluorides or sulfates
  • Enamel-friendly: Snow whitening toothpastes are specially formulated to not harm enamel
  • Vegan: There is no testing on animals and no animal products
  • US-made: Snow toothpaste is made in the US in a renewable energy-powered facility
  • Gentle: The gentle formula means no discomfort or sensitivity for gums or teeth

Let's have a closer look at the specifics of Snow's Morning Frost and Midnight Mist toothpastes now.

Morning Frost

There are morning and nighttime pastes

Morning Frost, as the name suggests, was designed by Snow to be used when you brush your teeth in the mornings. It features a minty flavor from natural peppermint oil that invigorates and refreshes, perfect for jump-starting your day.

Midnight Mist

Midnight Mist is specially formulated for use in the evenings. That's because it contains licorice root extract, which helps fight bacteria during the night while you sleep. Lavender oil is another ingredient, which provides a naturally soothing effect and is also antibacterial.

Snow toothpaste ingredients

Snow toothpaste contains ingredients meant to clean teeth, remove plaque, and maintain a white smile. The ingredients are vegan and cruelty-free. There is no gluten in the ingredients, but Snow toothpaste is not certified gluten-free.

The list of the ingredients in Snow toothpaste is as follows:

Glycerin, water, hydrated silica, calcium bicarbonate, xylitol, hydroxyapatite, calcium carbonate, sodium cocoylglutamate, cellulose gum, sodium bicarbonate, xanthan gum, hydrogen peroxide, peppermint oil, stevia leaf extract, wintergreen leaf oil, spearmint leaf oil, titanium dioxide

snow morning frost whitening toothpaste reviews
Snow's new whitening toothpaste

The Midnight Mist toothpaste also includes lavender oil for its soothing properties, and licorice root extract to fight bacteria.

Let's take a closer look at what some of the primary ingredients do:

  • Hydrated silica: This is an abrasive ingredient that scrubs away dental plaque. It's gentle enough to be used in toothpaste for everyday use.
  • Hydrogen peroxide: Hydrogen peroxide is a bleaching agent that, in low concentrations in toothpaste, can help maintain tooth whiteness.
  • Peppermint oil: Helps fight bacteria and freshens breath.
  • Hydroxyapatite: This is a form of calcium apatite, a mineral that makes up bones and teeth. Hydroxyapatite is a biocompatible ingredient to toothpaste that actually helps strengthen your teeth.

Why doesn't Snow toothpaste contain fluoride?

The makers of Snow recognize fluoride for its benefits to oral health, but they also understand that there are many people who want to be able to choose toothpaste without fluoride.

So, Snow has decided to leave the fluoride out of their toothpaste and add hydroxyapatite for its tooth-strengthening and protecting properties, as it has been shown to be as effective as fluoride.

In the video below, Dr. Lisa also recognizes the benefits of hydrogen peroxide for tooth health and hygiene, but she goes over the benefits of hydroxyapatite as well:

How to use Snow toothpaste

Snow whitening toothpaste is meant to be used every day, twice per day. This toothpaste is not meant to actually whiten your teeth; instead, it is meant to maintain a white smile.

Many people wonder if you can use the morning toothpaste, Morning Frost, at night, or the nighttime toothpaste, Midnight Mist, in the morning. The answer is yes, you certainly can. However, keep in mind that Midnight Mist is specially formulated to fight bacteria while you sleep, so it's especially beneficial to use at night.

Snow toothpaste vs other brands

What makes Snow whitening toothpaste stand out among other toothpaste brands? The main difference, according to Snow, is that they include multiple beneficial ingredients in their toothpaste, most notably the aforementioned hydroxyapatite.

Since teeth are made of hydroxyapatite, this mineral naturally binds to teeth, helping to strengthen them with no negative side effects.

Another thing that sets Snow apart is that their toothpaste is made without SLS, parabens, alcohols, or triclosan, ingredients that are commonly found in other toothpastes.

Have a look at the table below for a comparison of the top whitening toothpastes:





Snow Whitening Toothpaste

Glycerin, water, hydrated silica, calcium bicarbonate, xylitol, hydroxyapatite, calcium carbonate, sodium cocoyl glutamate, cellulose gum, sodium bicarbonate, xanthan gum, hydrogen peroxide, peppermint oil, stevia leaf extract, wintergreen leaf oil, spearmint leaf oil, titanium dioxide

  • Hydrogen peroxide whitens teeth

  • Hydroxyapatite strengthens teeth

  • Peppermint oil freshens breath

  • The Midnight Mist toothpaste has licorice root extract to fight bacteria, and lavender oil to soothe

Crest 3D White Brilliance

Sodium fluoride 0.243%, carbomer
carrier ingredient,
disodium pyrophosphate
flavor, glycerin,
hydrogen peroxide,
sodium hydroxide,
sucralose, water

  • 2-step system

  • Whitens and polishes

  • Active ingredient is hydrogen peroxide

Colgate Optic White

Sodium monofluorophosphate (1.14% (0.18% w/v fluoride ion)). Inactive ingredients: Propylene glycol, calcium pyrophosphate, PVP, PEG/PPG-116/66 copolymer, hydrogen peroxide, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, silica, sucralose, BHT

  • Whitens with hydrogen peroxide

  • Enamel-safe

Snow toothpaste reviews

Our product tester tried both the Morning Frost and Midnight Mist toothpaste. She found the texture of the toothpaste to feel more natural than other toothpastes, with a pleasant, earthy grain. The flavors were pleasant and not at all overwhelming, and the lavender mist was perfect for use just before bed. She also says:

Snow toothpaste
Snow toothpaste looks and tastes great

“I'm using these toothpaste along with Snow's original whitening kit to create a well-rounded whitening routine. So far I can say that the morning and evening toothpastes taste great and are very pleasant to brush with — not to mention they look great on my bathroom counter!” Product Tester

Most online Snow toothpaste reviews are positive:

“I really like this toothpaste, it whitens my teeth and tastes great too!”

Tammy on Amazon

“I have their dental floss, which I love, so I thought I’d try this. It has a great consistency and the “flavor” is perfect- not too much, but leaves your mouth refreshed. My teeth are pretty white already, so I can’t speak to the whitening part.”

CzechNovots on Amazon

So far, I like it. I notice a difference in stain removal from coffee, tea, wine, etc… I am pleased!

Stacey on Snow website

“I use it twice daily and it keeps my teeth a little whiter than if I wasn’t using anything. I don’t have any sensitivity.”

Mimi on Snow website

The negative reviews mostly come from people who were expecting to see more dramatic whitening results. But this toothpaste is meant to maintain the whiteness of your teeth and give them a small whitening boost. Snow doesn't claim that it will whiten like a whitening treatment.

“Flavor was fine, but I really didn’t see any difference considering how the product is marketed to make your teeth several shades whiter.”

Cassidy on Amazon


snow whitening toothpaste
Supplement your tooth whitening routine

Snow teeth whitening toothpaste is meant for everyday use and can help you maintain your white smile. It features a morning toothpaste, Morning Frost, and a nighttime toothpaste, Midnight Mist, which contains lavender oil for a soothing effect, and licorice root extract for fighting bacteria while you sleep.

This toothpaste will not deliver drastic whitening results on its own. Instead, it works best when used alongside tooth whitening treatments, like Snow's at-home Original tooth whitening kit, Snow's wireless tooth whitening kit, or Snow whitening strips.

So if you'd like to supplement your tooth whitening routine, and maintain a whiter smile for longer, get Snow toothpaste now.


Does Snow toothpaste whiten teeth?

Snow toothpaste can have a slight whitening effect on teeth when used every day; however, its primary purpose is to help you maintain a white smile and supplement your tooth whitening treatment.

Can you use Snow whitening toothpaste every day?

Yes. Snow whitening toothpaste is designed to be used every day. For best results, use Morning Frost when you brush in the mornings, and Midnight Mist when you brush at night.

Snow Toothpaste Reviews: Is This the Best Product for Daily Whitening?
3 (60%) 2 vote[s]

Natalie used to work as a Community Health Worker and Health Insurance Navigator. She continues to follow her passion for connecting people with the healthcare they need by writing informative content about dentistry and medicine.