This is a review of the best electric toothbrush for 2023. We reviewed 30 of the top toothbrushes on the market, checking each for durability, battery life, unique features, materials, and costs, as well as considering which brushes are dentist recommended.
We also combed through customer reviews, and our product testers weigh in too.
In this article we'll cover:
- Best electric toothbrush overall: cariPRO Ultrasonic
- Best electric toothbrush for periodontal disease: Philips Sonicare DiamondClean Smart
- Best for whitening: Snow LED
- Best for great features: usmile Y10 Pro
- Best for travel: Brüush
- Best budget: Ocean Flow
- …and more!
Keep reading to find out the best electric toothbrush in 2023 for your oral hygiene routine.
Philips Sonicare DiamondClean
Best for periodontal disease
Table of contents
Best electric toothbrushes in 2023
CariPRO Ultrasonic: Best overall
The CariPRO Ultrasonic electric toothbrush is made by the professional oral healthcare company Smile Brilliant. This toothbrush is elegant in its simplicity and downright impressive in its ability to clean.
When you brush with CariPRO, you will remove 7x more plaque than you would with a manual toothbrush, and improve your gum health in just 2 weeks. You'll also notice a smile that is 2x whiter after a single week of use.
The features of the CariPRO include:
- 40,000 vibrations/minute
- 5 brush modes—clean, white, massage, gum care, sensitive
- 30-day battery life
- Ergonomic design, soft-touch grip
- Auto-interval with 30-second quadrant timer
- Wireless charging dock
The CariPRO also has premium DuPont bristles. These micro bristles are specially cut and angled for optimal cleaning, with an expert ability to clean tooth surfaces and in-between teeth.
Last but certainly not least, trying the CariPRO is completely risk-free because you get a 60-day trial period. If you aren't totally in love with your CariPRO after 60 days, you can return it for a full refund.
Snow LED: Best for whitening
The Snow LED toothbrush is specially designed to remove plaque and whiten.
It does this with an integrated blue LED light that accelerates teeth whitening. Plus, it's got 4 cleaning modes — clean, whiten, polish, and sensitive. Add to that sonic technology with 30,000 vibrations per minute, and you've got an impressive high-tech electric toothbrush.
In summary, the following features will make this revolutionary toothbrush an indispensable part of your oral care routine:
- Sonic technology: This toothbrush delivers rapid sonic vibrations — 30,000 per minute — that work to break up plaque and activate the fluids in your mouth to get between the cracks in your teeth and below your gum line.
- Blue LED light: The LED light can help speed up the whitening process when used along with products that contain hydrogen peroxide — a whitening toothpaste for example. This light also helps kill the bacteria that contribute to gum disease and other oral health problems.
- 4 brushing modes: The 4 brushing modes are clean, whiten, polish, and sensitive so that you can have a totally customized brushing experience.
- Timer: A 2-minute timer shuts the toothbrush off automatically when you're done brushing. The timer also pulses every 30 seconds so you know when to move on to the next quadrant of your mouth.
- Long-lasting battery: Feel free to take this brush with you on the road — the battery lasts for days without charging.
- Extra brush heads: The Snow brush comes with 2 brush heads, so you're all set for 6 months before ordering refills. (It's recommended to change brush heads every 3 months).
usmile: Best for great features
The usmile Y10 Pro is packed with cool features, as you can see:
- Color smart screen: The Y10 Pro's electric toothbrush comes with a smart screen with an oral map, tracking your brushing coverage and duration in each area. It uses colorful graphics to indicate cleanliness levels, guiding you on whether more brushing is needed and where.
- Plaque tracking: The screen also visually displays plaque removal progress. Through color-coded tooth graphics and textual feedback, it informs you about the amount of plaque still needing removal.
- Intelligent timer: This feature calculates the remaining brushing time based on plaque removal effectiveness and coverage, ensuring comprehensive cleaning.
- Adaptive brushing: This brush adjusts its motion and vibration intensity to suit your needs. It varies its approach depending on the tooth surface being cleaned – normal vibration for outer surfaces, focused vibrations for upper surfaces, and intense vibration along the gum line for inner sides.
- Extended Battery Life: With up to six months of usage on a single charge and a Type-C charging port, the Y10 Pro is highly travel-friendly.
- Advanced Bristle Quality: The bristles are designed for comfort and effectiveness, gentle on gums and enamel. They are fluoride-ion infused for enamel strengthening and feature a color-fade indicator for timely head replacement.
- Shock Absorption Technology: The toothbrush includes a pressure sensor, intelligent pressure control, and a soft rubber backing, all working to absorb excess pressure and prevent harsh brushing.
- 4 modes: Automatic smart mode, clean mode, white mode and soft mode.
Find out more in our full usmile Pro review
Nest: Best new tech
All of the toothbrushes we recommend are high quality and have unique features, but the Nest toothbrush really is a game-changer.
This toothbrush features an airtight internal compartment that holds toothpaste — up to two weeks' worth for adults and four weeks for kids.
When you are ready to brush your teeth, you press a button and the Nest automatically dispenses the perfect amount of toothpaste directly onto the bristles.
Nest offers both manual and electric brushes, and both come with this feature. Furthermore, for both types of brushes, you can also purchase a bundle that includes the UV sterilizer.
The sterilizer uses UV-C to eliminate microorganisms like bacteria and viruses, including the Coronavirus.
You can also purchase the MagPad, a sleek silicone puck that you can place on the wall or countertop as a magnetic stand for the Nest.
Are you often on the go? You can also get the Nest AirCapsule — a sleek, compact silicone travel case. Find out more in our full Nest Toothbrush review.
Plus, get 30% off your order when you use code DENTALY30 at checkout.
Mode: Best minimalist
The Mode is another brush that brings something different to the table. This electric toothbrush doesn't come with 10 brushing modes and smartphone capability. Instead, it has a single mode and a minimalist design.
This is the first electric toothbrush in the world that docks and charges magnetically, without cables. This means the dock plugs right into the wall, and the toothbrush rests on the dock — no wires needed.
It's the end of fumbling around your cluttered countertop and knocking your toothbrush off its charger and onto the floor.
Aside from its unintrusive design, it also features an integrated nightlight in the dock, just an added bonus to help you see your way around the bathroom, without having to turn the lights on.
The cherry on top is that this brush is elegant, emphasized by the fact that it comes in a single color option — clean black, with an aluminum base and a rubber grip.
As far as its brushing capability, it's got everything you need — 38,000 vibrations per minute, soft tapered brustles, a waterproof brush, a 2-minute timer, and 30 days of battery on a single charge.
Best electric toothbrush for periodontal disease: Philips Sonicare DiamondClean Smart
The Philips Sonicare electric toothbrush range offers a large number of options. All Sonicare toothbrushes use patented sonic technology with a side-to-side brushing motion.
The Philips Sonicare DiamondClean Smart is a top-of-the-line Sonicare toothbrush, and our top pick for the best electric toothbrush for periodontal disease in 2023.
That's because of three built-in sensors and Bluetooth connectivity, which tracks every movement of your brushing and tells you if you're pushing too hard, which could harm your gums, or if you've missed a spot — maximizing plaque elimination.
It also comes with four different brush heads which you can use for gum care, plaque removal, teeth whitening, and tongue care. Each head of the Philips Sonicare toothbrush has a microchip so the brush automatically knows which settings to use for each head.
To charge your Philips Sonicare toothbrush, you place it in a stylish glass rather than a traditional holder. It also comes with a travel case that allows USB charging.
Many reviews of the Philips Sonicare DiamondClean Smart state that the app has helped the user learn how to brush their teeth properly. However, some users experienced technical problems with the app, and without that, it's really no different from much cheaper models.
In between these two Philips Sonicare toothbrush models, there are numerous options with varying levels of smart technology and other features. The regular Philips Sonicare DiamondClean range, for example, comes with five different cleaning modes and a range of colors, including pink.
Happy reviewers agree that the professional clean you get with the Philips Sonicare toothbrush is worth the price, with one of them saying:
“Overall very pleased. It is a toothbrush that feels like what a dentist uses when I get a check-up. Expensive most definitely but it gets the job done very effectively.”
If you're interested, you can find out more about Oral-B vs Sonicare.
Brüush: Best travel
The Brüush Toothbrush is a new electric toothbrush that uses sonic technology to deliver up to 42,000 brush strokes every minute, shown to remove 20% more plaque than a manual brush.
It's designed to be your favorite Brüush for twice-a-day use at home, as well as on the go. That's because it features a lithium-ion rechargeable battery that lasts 4 weeks on a single charge. It also comes with a super sleek travel case.
With Brüush you get to customize your brushing routine by choosing from 6 modes — daily, white, gentle, gum, max, and tongue.
Brüush also features:
- Dupont bristles: The brush head is designed to easily reach areas that typically aren't, thanks to their unique shape. They also have super-soft specialty Dupont Tynext nylon.
- Professional clean: You'll feel like you've just been to the dentist every time you brush your teeth, and your dentist will see the difference too.
- Subscription: Brüush makes it easy to maintain your oral health with their refill plan. You get 3 new brush heads delivered to your home every 6 months — costing just 6$ per head.
What's more, Brüush is so confident that you'll love your Brüush that they have a 90-day trial period. That means you can try it for 3 months, and if you don't like it, return it for your money back.
Bitvae: Best budget
The Bitvae R2 is a no-fuss, user-friendly electric toothbrush. It doesn't have any of the frills of more expensive brushes, but as a budget option, it excels in its league.
This toothbrush features all you need to keep your teeth in tip-top shape:
- 5 cleaning modes
- 2-minute timer
- Rotating head
- Waterproof design
The brush head features rounded bristles that effectively remove plaque without damaging gums, and the bristles are just .001mm for better cleaning along the gumline.
If you like the sound of this brush but you prefer sonic technology, you can also opt for the Bitvae S2, which has a batter that lasts for 100 days, a pressure sensor, and smart-phone app compatibility.
hum by Colgate: Best basic features
Colgate has recently released their own mid-range, smart electric toothbrush with app compatibility, called the hum.
This brush has some particularly appealing features. For one, you can choose whether you would like a rechargeable electric toothbrush or a battery-powered toothbrush.
Both models come with two heads to get you started for your first 6 months. This brush also features an ergonomic handle that makes it easy to grip, a two-minute timer, and 3 modes of sonic vibrations including normal, sensitive, and deep clean.
The starter kit comes with
- 1 electric toothbrush and head
- 1 charger
- 1 carrying case
- 1 extra head
The most notable feature of the hum is its app, which tells you which teeth you need to brush better, and keeps track of your past brushing coverage and brushing duration.
The best part is that while you continue to improve your brushing with the help of your app, you also earn points towards rewards.
One happy brusher says:
“I love this toothbrush. It helps me stay on track with brushing my teeth. I have bad brushing habits and my gums tend to bleed. The first time I used this product my gums did bleed but ever since then it has stopped! Which is amazing. I always feel like I get a good clean every time I use it!”
Braun Oral-B: Best oscillating head
Oral-B electric toothbrushes were the first power toothbrushes to receive the ADA Seal of Acceptance. Braun Oral-B electric toothbrushes use small round brush heads with rotating-oscillating technology, and some models also offer pulsing heads for deeper cleaning.
Different types of brush heads are designed for whitening, sensitive gums, and use with braces. There is even a compatible brush head made with charcoal fiber.
The most advanced Oral-B model is the AI-equipped iO brush which can precisely track how well you are brushing each tooth. It also combines the iconic Oral-B round brush head with gentle micro-vibrations that can make gums 100% healthier in one week. It also features:
- Interactive color display showing brushing modes, replacement reminders and encouragement
- Smart modes for personalization based on your needs
- Magnetic charger and a charging travel case
In one of the electric toothbrush reviews for the Oral-B iO, a customer raves:
“Overall, this toothbrush is solid and perfect for someone who wants to rely on a quality toothbrush. Oral-B has certainly made significant progress in making high-tech toothbrushes. This one toothbrush is, I would say, revolutionary in the motorized toothbrush category. Equipped with pressure sensor and possibly gyro sensor as well, and combined with A.I. technology, it is hard not to brush my teeth perfectly clean. The toothbrush comes with a solid carrying case, charger base, and an extra brush head. I would rate it 10 stars if I could.”
You can find out more about these brushes in our guide to the best Oral-B electric toothbrush. Or, if you're looking for a brush with an oscillating, round head, but you want to try another brand, you also may want to have a look at the Goby Toothbrush.
Best electric toothbrushes for kids
Tooth brushing can become less of a chore when children have the fun of an electric brush with a timer. However, most adult brushes are not suitable for children or toddlers to use because the brushing action is too abrasive for young mouths.
Instead, some manufacturers produce children's electric toothbrushes which are specially designed to be gentler on teeth and gums. Here are some of the best electric toothbrushes for kids:
- ISSA Mikro: The FOREO ISSA toothbrush wasn't mentioned in our main reviews, but it merits being brought up here. The Foreo Baby is very small and suitable for use on babies as soon as their teeth start coming through. The silicone toothbrushes come in a range of vibrant colors.
- Oral-B rechargeable brush: This Oral-B electric toothbrush features bright colors and fun characters to encourage children to brush (Disney's Frozen or Cars, anyone?). It has a built-in timer but also works with a special timer app. Suitable for ages 3+.
- Philips Sonicare toothbrush for Kids: This is one of the best-rated electric toothbrushes. These rechargeable toothbrushes are more feature-packed than the Oral-B electric toothbrush offering but cost more. They come with customizable stickers and programs to get kids used to brushing for 2 minutes. The two different brush sizes are suitable for ages 4-6 and 7+. A more expensive version is Bluetooth connected.
- Battery-powered toothbrushes for kids: Battery-powered toothbrushes are, in general, more affordable. They are also available from a number of manufacturers, including Colgate and Quip. The downside is that the toothbrush heads aren't usually replaceable (except for with Quip). When it's time for a new one, you'll have to buy a whole new brush.
If you have young children, find out more about the best electric toothbrush for kids and toddlers and compare different models in detail in our full article on this topic.
Are electric toothbrushes better?
Electric toothbrushes can help you improve your brushing by letting you know if you are applying too much pressure, or not enough. Timers also help make sure you brush for the recommended two minutes.
But, let's be clear on this from the get-go: if you can't be bothered to brush your teeth properly, it doesn't matter how much you spend on a fancy toothbrush, or if you use a manual brush.
You're still likely to end up with dental problems like tooth decay, bad breath, or gingivitis (gum disease), even if you own the best electric toothbrush on the market.
Common issues that affect oral hygiene include:
- Not brushing twice a day
- Not brushing for long enough (2 minutes is recommended)
- Limited dexterity which affects brushing movement
- Not focusing on cleaning each area properly
- Brushing too hard (which damages gums)
- Using toothpaste that doesn't contain enamel-protecting fluoride
- Rinsing after brushing (which washes away the fluoride in your toothpaste)
- Not replacing your toothbrush or toothbrush head often enough
- Not cleaning between teeth with floss or an interdental brush
Electric-powered brushes can help with some, but not all, of these problems. Our guide to how to brush your teeth has a full description of the correct technique, and you can discover the best manual toothbrushes.
If you have arthritis or some other condition that limits your movement, you will almost certainly benefit from a toothbrush that does most of the hard work while you just hold it against each tooth. But there are other features that can help anyone brush their teeth better.
For instance, most models come with timers that tell you when your two minutes is up. They often signal every 30 seconds so you can brush each quadrant of your mouth evenly.
Pressure sensors will alert you if you're brushing too hard and need to ease off a little. You can even get an app for your toothbrush which reminds you to brush and shows you which areas of your mouth to focus on.
Power toothbrush vs. manual
Although the quality of your oral hygiene is largely based on how you brush, not what you brush with, electric toothbrush reviews suggest that electric brushes do offer certain benefits.
A recent study published by the International Journal of Dental Hygiene found that power toothbrushes remove more plaque than manual toothbrushes.
A study published in 2014 by health researcher Cochrane found that patients who used a powered brush experienced a 21% reduction in plaque after three months, compared with those who continued to use a manual brush. There was also an 11% reduction in gum inflammation (gingivitis) after this time.
The advice from the American Dental Association is that it doesn't matter what type of brush you use as long as it is soft-bristled, you brush twice a day, clean every surface of each tooth, and use fluoride toothpaste.
In the video below, Dr. Charlie Cage explains that while you don't need an electric toothbrush to maintain a healthy smile, it can be helpful when it comes to improving your brushing and making sure you brush for enough time.
You don't need to spend a fortune to get cleaner teeth. Even with a manual toothbrush and good brushing techniques, you can keep your teeth clean and help prevent future dental problems.
However, there are many affordable electric brushes for people who want that extra motivation to brush well. The CariPRO features bristles that are specially cut and angled, as well as 40,000 vibrations per minute for an optimal clean, and is our top pick overall.
Snow is great for whitening, and Oclean offers great value in terms of price and functionality, while the Philips DiamondClean Smart is our top pick for the best electric toothbrush for periodontal disease.
You can also check out our guide to the best new technology in toothbrushes. You can also try the Soocas for an electric brush the size of a manual brush, the Foreo for a silicone brush, or the Foosoo or the Quip for extra style.
And if you're looking for an eco-friendly option, you can check out our review of bamboo electric toothbrushes too.
Failure to look after your teeth now may mean expensive dental care later in life, such as dentures or tooth implants. So, even a pricier toothbrush could be worth the investment if it helps you improve your oral hygiene.
What is the best cheap electric toothbrush?
What is the best electric toothbrush under $50?
The Oclean Flow takes the gold for this category. Some say it is the best electric toothbrush for under $50 because it is powerful, uses sonic vibrations, and it offers a deep clean. It doesn't have any extra and unnecessary features while managing to stay not only under $100, but under $50.
What is the best electric toothbrush for sensitive gums?
The Oral-B iO uses oscillating and rotating technology which may be better for sensitive and receding gums. It also has various settings and heads for customization.
What is the best electric toothbrush for periodontal disease?
The Philips Sonicare DiamondClean Smart is our pick for the best electric toothbrush for gingivitis and the best electric toothbrush for gum disease and gum recession as well. It has a plethora of settings and brush heads including a brush head for sensitive gums which could lead to gingivitis or periodontal disease if not cared for.
What is the best electric toothbrush brand?
What is the best electric toothbrush for whitening and plaque removal?
Snow is our top pick for whitening, while the cariPRO is our top pick overall for plaque removal. But if you want to focus in on gum health, then you may want to consider the Philips Sonicare DiamondClean Smart.
You can also check out our full guide to the best whitening toothbrushes.
Cochrane.org: Powered/electric toothbrushes compared to manual toothbrushes for maintaining oral health. Consulted 24 July 2019.
MouthHealthy: Brushing your teeth. Consulted 24 July 2019.
Cochrane.org: Different types of powered toothbrushes for plaque control and healthy gums. Consulted 24 July 2019.
MouthHealthy: Oral-B iO Series. Consulted 20th December 2021.
International Journal of Dental Hygiene: The efficacy of powered toothbrushes :-A Systematic Review and Network Meta-Analysis-. Consulted 12th December 2021.