The Brüush toothbrush is an innovative new release that uses sonic technology to break up and clean away plaque particles from your teeth. It has some pretty stellar features that are taking it to the top of our lists.
For one, it stays charged for a whole month, plus it features six unique brushing modes for a personalized oral hygiene experience.


You can choose to purchase the toothbrush on its own and buy refill heads when you need them, or you can sign up for the subscription service, and automatically receive 3 brush heads every 6 months.
In this Brüush review we'll talk about:
- Cost of Brüush
- Brüush's features
- How it compares to other leading brands
- Brüush customer reviews
And at the end, we'll summarize our findings and help you figure out if you should brush with Brüush.
Keep reading to find out if this is the best electric toothbrush for you.
Table of contents
What is Brüush?
Brüush is not just the name of a toothbrush, but it's also an oral care brand on a mission to brighten, whiten and clean your smile and improve your oral health.
The company wanted to make an electric toothbrush that was highly functional and easy to use while employing state-of-the-art sonic technology. They also wanted to make brushing your teeth something that you don't just do out of obligation, but rather a part of your self-care routine that you look forward to and enjoy.
They have a subscription brush head refill program so you can change your brush heads every two months — just what the dentist ordered.
If you needed another reason to fall in love with this brand, it's from Canada so you know they're going to have great customer service.
And the cherry on top? They're collaborating with Kevin Hart — whose bright white smile, quick sense of humor, and warm personality have made him a household staple across the US and Canada.
Brüush toothbrush features
We'll make this short and sweet. The Brüush electric toothbrush features:


- Sonic technology: Brüush eliminates plaque with 42,000 strokes per minute
- Travel-friendly: The lithium-ion battery lasts a whole 4 weeks, plus it comes in a sleek case for on-the-go
- 6 brushing modes: Choose from daily, white, gentle, gum, max, and tongue to personalize your routine
- Built-in timers: A 2-minute timer tells you how long to brush, and a 30-second timer lets you know when to move on to the next quadrant
- Specialty bristles: Brüush heads have a unique shape that gets into every crack and crevice, plus extra-soft Dupont Tynext nylon bristles which are gentle on enamel, but ruthless on plaque
- Refill plan: Their refill plan sends you a set of 3 brush heads every 6 months for just $6/head
Thanks to all of those features, Brüush cleans 20% better than a manual brush, in fact, there are now multiple studies that demonstrate that electric and sonic toothbrushes simply do a better job than manual brushes. (If you prefer to use a manual brush that's fine too, you can still take great care of your teeth!)
Brüush subscription service
You can definitely just purchase the toothbrush on its own, and buy refill brush heads separately when you need them, but if you'd like the process to be automatic, you can opt for the subscription.
With the Brüush subscription, you get 3 replacement heads sent to you every 6 months — meaning you should change the heads every 2 months. You can also customize your plan, and change the frequency at which you receive your new brush heads.
The subscription plan costs just $18 every 6 months, so that's just $6 per brush head. Shipping is free and you can cancel anytime.
Brüush costs $79 when you purchase a subscription plan, making it a great option if you want a high-tech toothbrush under $100.
If you prefer to purchase the brush without the refill subscription, that's also available.
90-day guarantee
Brüush is so confident in the quality of their toothbrushes that they offer a 90-day guarantee — keep in mind that the standard is around 30 days. That means that you can use your Brüush for 3 whole months before you decide if it's the right toothbrush for you.
If for some reason you aren't happy, you can return your brush for a full refund minus a $10 shipping label fee.
If those features sound good to you, you can get your Brüush now!
Brüush vs competitors
Brüush vs Sonicare
Have a look at the table below to see how the Brüush compares to a Sonicare toothbrush in the same price range.
Brüush | Sonicare ProtectiveClean 5100 | |
Modes | 6 modes | 3 modes |
Travel | Lithium-ion battery lasts 4 weeks; sleek travel case | Lithium-ion battery lasts 2 weeks; travel case |
Timers | 2-minute timer; 30-second quad timer | 2-minute timer; 30-second quad timer |
Bristles | Soft Dupont Tynext nylon bristles | Nylon bristles |
Refill | Subscription refill plan for $6/head | N/A |
Look | Elegant design and 5 pretty colors | 3 color choices |
Cost | $79 | $89.96 |
Overall, if you prefer a brush that requires less charging and has more brushing modes, Brüush is the one to go for.
If you'd like to learn more about the Sonicare range, you can check out our full Sonicare toothbrush review.
Brüush vs Quip
Check out the table below to see how the Brüush compares to Quip:
Brüush | Quip | |
Technology | Sonic tech with 42,000 strokes/minute | 15,000 vibrations/minute |
Travel | Lithium-ion battery lasts 4 weeks; sleek travel case | AAA battery lasts 3 months |
Timers | 2-minute timer; 30-second quad timer | 2-minute timer; 30-second quad timer |
Modes | 6 modes | 1 mode |
Bristles | Soft Dupont Tynext nylon bristles | Nylon bristles |
Refill | Subscription refill plan for $6/head | Subscription refill plan for $5/head |
Look | Elegant design and 5 pretty colors | Sleek and aesthetically pleasing; metallic colors |
Cost | $79 | $25 - $50 |
Although Quip is quite a lot cheaper, it delivers much weaker brushing power and still requires you to brush manually rather than just hold it against your teeth. The Quip brush is also not rechargeable but takes AAA batteries, which may or may not appeal to you.
Brüush reviews
What are customers saying about Brüush? Even though this toothbrush is new to the market, it's already racking up plenty of positive reviews.
★★★★★
“Powerful, effective and easy to use — This electric toothbrush is so different from many others – it has multiple settings for excellent dental hygiene. It has adjustments for a more firm or softer brushing experience, depending on your preference. Leaves my mouth feeling fresh all day, which other electric brushes have failed to do. It's pricey but well worth the money. Comes with extra brush heads, as well as a beautiful travel case.”
Patti


★★★★★
“Love at first Bruush — I bought this product for my wife as her electric toothbrush was bulky and outdated. I came across the bruush on Amazon and noted it had a lot of the features of the top of the line Phillips brushes but much better price. This thing looks even better in person than on the website. The cables, travel case and brush itself all have a clean, minimalist look and feel.”
Raj
One customer does mention that the settings seem like overkill and that the magnetic stand doesn't hold the brush securely:
★★★★☆
“Great cleaning. Some drawbacks — GOOD: Cleans very well. Amazing brush speed. Holds its charge a long time. Looks sharp. Comes with a USB charger. The brush head design is an improvement over the typical round & oval shapes of other brands. NOT SO GOOD: Replacement brush heads are only available through the maker's website. The brush comes with a small magnetic stand that's not sturdy enough to hold the brush securely. 😒 (I have mine standing in a tall glass on my counter.) BRUSHH features a number of settings for various oral care processes. These seem like overkill to me. Maybe an advertising ploy?”
Marsha
In the video below, Dr. Mitchell gives his take on the Brüush, walks us through the unboxing, and shares what he knows about the product and the company.
During the unboxing, we see that Brüush comes in elegant and simple packaging. With the Brüush you get a travel case that holds the brush head separately for cleanliness. Brüush charges wirelessly, by standing on top of the magnetic base.
It comes with three brush heads which will last you six months, at which point Brüush will send you new replacement heads if you choose the subscription service.
He also mentions that the battery life is four weeks long, the bristles are ultra soft, and that with the subscription plan it ends up costing about the same as a regular toothbrush over time.
Should you buy the Brüush toothbrush?
Obviously, this depends on your own oral hygiene needs and brushing preferences. Overall, we think that Brüush represents good value for the power it delivers and the number of features it offers.
Our take is that you should get the Brüush toothbrush if you:
- Want strong sonic vibrations for cleaning your teeth
- Need a toothbrush with a long battery life
- Are on the go a lot
- Want various modes to choose from
- Care about aesthetics
- Like the idea of subscription brush heads (although you don't have to get these)
If you're ready to start brushing like a pro, you can order your Brüush now.
Conclusion


The Brüush toothbrush features sonic vibrations that break up and clean away plaque for a fresh-from-the-dentist clean feel. It has a long battery life — 4 weeks — thanks to the lithium-ion battery, and it features 6 brushing modes.
Ultra-soft bristles are gentle on teeth, and 6 fun colors let you personalize your look.
We recommend this brush if you want a brush for under $100 which offers sonic tech, and a personalized brushing experience.
FAQs
Is Brüush sonic?
Yes, Brüush features 42,000 sonic vibrations per minute to break up plaque and clean your teeth. With sonic toothbrushes you still need to make brushing motions as you clean.
Is the Brüush toothbrush worth it?
Yes, Brüush is worth it. It costs $79, which makes it an upper-mid-range option, and it features all of the modes, timers, and cleaning oompf of more expensive toothbrushes on the market.
International Journal of Dental Hygiene: The efficacy of powered toothbrushes :-A Systematic Review and Network Meta-Analysis-. Consulted 12th December 2021.