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Best Charcoal Toothpaste for Teeth Whitening: Flavors, Brands, Reviews

Natalie Asmussen
Natalie Asmussen
Medically reviewed by
Dr. Joseph Salim
Medically reviewed by
Dr. Angela S. Evanson
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What is the best charcoal toothpaste? Whether you are looking for an activated charcoal toothpaste to whiten teeth or freshen breath, there are plenty of options to choose from. In this article, we'll help you choose the best premade charcoal toothpaste, looking at various factors like flavor, ingredients, and brand.

We hope this charcoal toothpaste review helps you find the best option for you!

What is charcoal toothpaste?

Charcoal for whitening is as trendy as pour-over coffee, CBD, or live-streamed spinning classes. Toothpaste can be made with activated charcoal for its natural ability to remove stains from teeth.

It's touted by natural beauty product lovers and more mainstream consumers alike as a surprising miracle way to whiten teeth, clean your mouth and freshen your breath. We'll talk more later about whether or not these claims are too good to be true.

How does it work?

When we talk about charcoal toothpaste, we aren't talking about the same charcoal you use to grill. Instead, we're referring specifically to activated charcoal. Activated charcoal is a type of carbon that is treated so that it has porous particle surfaces. The reason why this material is adored in the oral health and beauty industry is that these pores act as magnets for other, less desirable particles such as dirt and oil. When applied to the skin, activated charcoal is said to suck out all of the toxins and dirt, and when applied to your teeth, it actually removes the particles that are causing staining.

Despite its recent fame, the use of charcoal isn't new. In fact, the Egyptians used charcoal for getting rid of bad odors from infected wounds; the first written record from around 1,500 B.C. indicates that it was used for water treatment in 400 B.C.

Charcoal itself has some pretty powerful cleaning and detoxifying abilities, but it wasn't until the early 19th century that scientists discovered how to activate carbon.

Is charcoal toothpaste safe?

black toothpaste
You could harm your enamel with frequent use

Good question.

There is quite a bit of disagreement about the safety of activated charcoal and your enamel. There is a lot you'll need to consider if you want to whiten your teeth with charcoal toothpaste:

  • Don't use it daily (think once a month)
  • Use toothpaste made with extra fine powder
  • Everyone's teeth are different so you should ask your dentist if it's safe for yours

We reached out to some dentists to get their professional opinion on charcoal toothpaste.

“I have personally tried charcoal toothpaste a few times, and I can't say whether it has helped me or not. I don't think these kinds of toothpaste are harmful to use, but their benefits have hardly been studied. Hence, the jury remains out (on their usage). To date, very little research has been done on their effectiveness.

Charcoal, salt, and ash have all been used throughout ancient times, so in a way, using charcoal toothpaste is reviving a piece of distant history.”

Joseph Salim, DMD, Sutton Place Dental Associates

“More and more research on charcoal toothpaste is being done; however, there is much still unknown about charcoal toothpaste. In a dental expert’s opinion, charcoal toothpaste doesn’t do much more than any other toothpaste you’d find on the market (or make yourself).

Charcoal toothpastes claim to have detoxifying and whitening properties. However, the ingredients are often not much different than your standard toothpaste. Additionally, many of these charcoal toothpastes don’t contain fluoride, which many people need to use to fight tooth decay and strengthen the enamel. It won’t hurt trying charcoal toothpaste, but don’t expect to notice much difference when compared to your normal go-to toothpaste.”

Dr. Angela Evanson, Evanson Dental

A study last year by the British Dental Journal says that these toothpastes could actually increase your risk of tooth decay and staining, although this could also be because like the dentist above says, many charcoal toothpastes don't contain fluoride.

“Charcoal is a great filter and purifier used across many industries and with numerous applications. A toothpaste made with charcoal would not be concerning from a safety standpoint, but the effectiveness of whitening would be marginal. A toothpaste can only influence the color of a tooth by removing surface staining. So if someone has a significant amount of surface stain accumulated through diet or habits, it's possible they could see slight improvement.

However, most whitening toothpastes are harmfully abrasive to tooth structure. Particularly if you have gum recession, these toothpastes can actually scrub away microscopic amounts of tooth structure that really adds up over time and creates notching around the gumline. This can lead to sensitivity and easier cavity formation. At our practice we don't advocate the use of abrasive toothpastes but instead approach whitening using a gel delivered in a custom made tray the patient can wear periodically.”

Ryan M. Jones DDS, FAGD, Nashville Restorative Dentistry

The American Dental Association wrote a report reviewing the findings from multiple studies on the subject, and the results showed insufficient data to make a claim for charcoal's safety and efficacy in teeth whitening. The ADA advises dentists to caution their patients when using charcoal for oral health. So it's not surprising that none of the dentists we spoke to were too enthusiastic about charcoal toothpastes.

How do you use it?

If you are intent on using activated charcoal toothpaste, you should first consult your dentist. They can let you know how to use it safely. Still, some general guidelines include:

  • Use it sparingly
  • Use a brush with extra soft bristles
  • Try to find a toothpaste with a low level of abrasiveness
  • Do not scrub hard, and do not scrub longer than you should

Activated charcoal toothpaste vs powder: Which is better?

charcoal toothpaste vs powder
Some people prefer powder

Some people like to mix their own toothpaste at home, while others prefer storebought versions. But preferences aside, is it better to buy your charcoal toothpaste, or make it from home?

Charcoal toothpaste

Charcoal toothpaste may be preferred by some because it's convenient, easy to use, and might contain fluoride for cavity protection. The cons to toothpaste are that it may also contain unwanted chemicals like sodium lauryl sulfate or may be manufactured with unethical practices and ingredients.

Charcoal powder

Those who prefer natural tooth care might prefer activated charcoal powder because these tend to contain fewer artificial ingredients than toothpaste. The disadvantages of powder are that it may be messy to mix at home, doesn't contain fluoride, and is less likely to be accepted by the ADA.

Is there evidence that charcoal toothpaste works?

There are a couple of studies that suggest that powder is better at controlling plaque and gingivitis than toothpaste. But these conclusions should be taken with a grain of salt. Most likely dentists would agree that you should brush your teeth twice a day with a non-abrasive toothpaste that ideally contains fluoride. Some dentists may also agree that it's fine to brush your teeth with a DIY powder solution as long as you keep up good habits.

Charcoal toothpaste reviews

Charcoal toothpaste
What are you looking for in a toothpaste?

Activated charcoal is mostly known for whitening, but just like regular kinds of toothpaste, when mixed with different ingredients, this black toothpaste can offer a variety of benefits as well. Since there are so many options when it comes to toothpaste with charcoal, we've taken a look at some of the best charcoal toothpastes on the market to help you determine which is the best for your oral care, whether you want whiter teeth, to get rid of bad breath, or you just want a natural alternative to regular toothpaste.

As mentioned above, some people consider the best charcoal toothpaste to be one that they've made themselves from activated charcoal powder. This article explains how to make your own activated charcoal toothpaste. However, for now, we're going to focus on (less messy) pre-made varieties that you can buy online.

Best charcoal toothpaste for whitening

activated charcoal teeth whitening
This is one of consumers' favorite charcoal toothpastes

No matter where you look, hello activated charcoal toothpaste is topping the charts. The hello brand (yes, it's lowercase) offers a natural line of toothpaste. By natural, they mean that their products are fluoride-free, SLS-free, alcohol-free, sugar-free, and free of artificial dyes and sweeteners. This toothpaste is an opaque, intense black that can definitely leave a mess in your sink.

The ingredients include hydrated silica for polishing and cleaning teeth, xylitol and organic stevia for a sweet flavor, coconut oil for moisturizing, and of course charcoal powder to whiten teeth, clean them and freshen breath. The hello brand says that this charcoal toothpaste is safe to use on enamel and that it is well within the ISO standard for enamel safety.

Hello also indicates that this toothpaste is safe to use twice a day, for adults and children 12 and older with a soft bristle toothbrush. Although from our research into charcoal toothpaste it would probably be best to check with your dentist before making this a part of your daily oral hygiene routine.

See what one happy customer has to say:

“I'm in love with this toothpaste! I like brushing with charcoal to whiten my teeth and this paste makes it so much easier and less messy. I don't know if I'm imagining it, but it seems like after using it just a couple times, my teeth already looked whiter. I also really like the taste—it's minty but not too minty. It's also not gritty at all.”

Bella J

And what one not-so-happy customer has to say:

“Works good for a one-time use. I tried using it once a week… against my judgement. Now, my teeth are so sensitive.”


In the following video review, Karrie shares her experience using hello activated charcoal toothpaste. She has been using the toothpaste for two weeks and she is very impressed with her results so far. She says this is a great option for her as she doesn't have the money to spend on regular professional teeth whitening treatments and she also shares before and after images to show her progress in these two weeks. Watch the rest of her video below:

Okay yall this is me being super vulnerable sharing my teeth up close and personal lol but If this helps just one person achieve the smile they have wanted on a tight budget then I have reached my goal ! I highly recommend this toothpaste its amazing and I can definitely see results and for $4 its totally worth it . *** This video is not sponsored I just wanted to share my honest review with y'all 🙂 **** HELLO TOOTH PASTE. Thanks for watching 💕 VIDEOS YOU MAY HAVE MISSED 👍 Playlists : white Comforter : Couch cover. TO ALL MY NEW SUBSCRIBERS: Hello my name is Karrie i'm married to he man of my dreams and i'm a sahm to two beautiful kids .I make all different types of videos and I always keep it on the budget friendly side 🙂 I hope you subscribe and If you do please come say hello to me in the comments 🙂 thank you for watching and ill see you in my next video ! (Some links are Affiliate links meaning I make a small commission when you make a purchase. This helps support and improve my channel. If you choose to support my channel, I want to say thank you and I appreciate it greatly). music : Pinterest Budgetfam Instagram @budgetfam2 Business Inquires : [email protected] Thank you for watching 👍

Best charcoal toothpaste for sensitive teeth

Harm to teeth's irreplaceable enamel is a big concern for a lot of consumers with sensitive teeth, so we took a look at charcoal toothpaste that is specifically designed with your sensitive teeth in mind.

And the winner is…

charcoal toothpastes
Enamel-safe charcoal teeth whitening

My Magic Mud whitening toothpaste. This toothpaste contains activated charcoal and is fluoride-free. It's also clinically proven and 100% natural, although consumers should always be aware when it comes to the arbitrariness of the term ‘natural'.

This toothpaste is advertised as being safe for enamel and sensitive teeth because of their lab-tested proprietary formula that complies with ADA standards. They even go so far as to outright recommend it for daily use.

Socially conscious customers can also feel good about using this product because it's made in the US and is certified cruelty-free and vegan. Here's what one user with sensitive teeth has to say:

“I have sensitive teeth and can't use many whitening products. I have no sensitivity with this product. And it does a great job with the whitening!”


Best charcoal toothpaste for fresh breath

You may not have heard of our first choice for activated charcoal toothpaste that will also freshen your breath. It's Schmidt's Wondermint with activated charcoal. We hadn't heard of it either until the ‘Wondermint' flavor caught our eye, and then we began reading through the exuberant customer reviews.

best charcoal toothpaste for fresh breath
activated charcoal teeth whitening toothpaste

So what's so great about this charcoal whitening toothpaste? For starters, it boasts a host of A-list natural ingredients, just some of which include:

  • Tea tree oil: Soothes your mouth and helps with ulcers and candida infections.
  • Xylitol: Fights against tooth decay and gum disease.
  • Aloe barbadensis leaf juice: Natural antiseptic that cleanses, soothes, and stops bad breath from infections. We also know from our article on halitosis that aloe helps prevent dry mouth, a contributor to bad breath.
  • Goji berry fruit extract: Helps prevent tooth decay.
  • Pomegranate extract: Strengthens gums, fights against gum disease and, according to some studies, even fastens loose teeth.
  • …and of course, charcoal!

It's all finished off with the fresh, cool Wondermint flavor.

See what some happy customers have to say:

“This is the best charcoal toothpaste on the market (IMHO)! Pleasant taste / leaves mouth and teeth feeling very clean. Does a good job whitening teeth and leaves breath fresh. I've purchased many times.”


“Best natural toothpaste that we have found. Leaves breath smelling fresh, tasting fresh, and feeling fresh. Kids prefer it too.”


Best anticavity charcoal toothpaste

activated charcoal teeth whitening toothpaste
Crest has charcoal and fluoride

If you don't mind going with a big-name in oral health, then you may want to try Crest Charcoal 3D White Toothpaste. This toothpaste is made with charcoal to remove surface stains, and it's gentle enough for sensitive teeth (according to Crest). When you're done brushing, you're left with a brighter smile and breath freshened with an invigorating mint flavor. This toothpaste also contains fluoride to fight cavities and keep your dentist happy. We're not clear if you should use this every day, surely Crest would say yes while dentists may advise caution. Here's how one satisfied customer is dealing with this issue:

“I was very skeptical about this product but was curious enough to try. This actually does produce visible lightening. It feels like the polishing you get at the dentist, which means it likely is removing more enamel than most toothpastes, but it gets the job done. I only use it twice a week; I'm a bit concerned about enamel loss with more continuous usage, but that's just me.”

fluoride charcoal toothpaste
Colgate Essentials also has fluoride

Another fluoride, big brand-name option is Colgate Essentials with charcoal. This toothpaste features activated charcoal, an enamel-safe fluoride formula, micro-polishers for removing stains, and a mint flavor for fresh breath. This is a good option if you are a loyal Colgate customer and want to try a whitening toothpaste that uses charcoal.

One such customer says:

“I have never reviewed toothpaste before, but I love this new flavor so much I just had to give it a 5-star review! I was a little worried about the nasty black charcoal toothpaste I've seen my friends use that turns your teeth a weird grayish black before shining them up. But this is a perfect choice for people who want the benefits of charcoal, but maybe want it is a subtle, refreshing way. I swear my teeth feel cleaner and more refreshed using this more than any other tooth paste I've tried. I hope it stays in their product line and isn't just a passing trend. It's seriously my favorite go-to toothpaste now!”


Charcoal toothpastes with coconut oil

coconut charcoal toothpaste
Coconut and charcoal are the star ingredients

There are a few charcoal toothpastes that contain both activated charcoal for teeth whitening and coconut oil. If you're looking for a coconut/charcoal toothpaste, then you are probably well aware of the touted benefits of oil pulling, a process that is said to pull impurities from your mouth and teeth, including stains and food particles. Our favorite charcoal teeth whitening toothpaste with coconut oil is Viva Naturals activated charcoal paste. This paste is made with organic coconut oil and contains no SLS or parabens. It's also fluoride-free.

If you're worried about enamel, it is within the FDA's safety guidelines for Relative Dentin Abrasivity with a score of 117 out of 200.

It also works to battle bad breath as it is flavored with natural peppermint oil. And it comes with a free bamboo toothbrush!

One customer says:

“Fantastic toothpaste. It has a smooth texture and refreshing taste that isn't too strong. Bought this to try out an activated charcoal toothpaste and my fiancee and I absolutely love it! A black toothpaste was a little off-putting at first, but you get used to it pretty quickly. My favorite part is that with the mint not being as overpowering, it doesn't make everything taste terrible for the next hour.”

The best option for you

The best teeth whitening charcoal toothpaste for you will depend on your specific oral health and hygiene needs. Do you need a toothpaste that is gentle on enamel? Or maybe one that will help with fresh breath? And how important is it for you to use a toothpaste with natural ingredients?

We've gone over some of the most popular options on the market, and it can be an overwhelming amount of information. So for your convenience, we've created a table with the most important considerations for each charcoal tooth whitening toothpaste brand.


Best for...



Natural ingredients?





Fresh mint


My Magic Mud

Sensitive teeth




Schmidt's Wondermint

Fresh breath




Crest 3D White



Invigorating mint


Colgate Charcoal Toothpaste



Fresh mint


Viva Naturals

Charcoal and coconut





best charcoal toothpaste
You can always ask your dentist if charcoal is right for you

If you're looking to add a natural way to whiten teeth to your oral hygiene routine, you may want to consider an activated charcoal whitening toothpaste.

But before throwing your current hygiene routine out the window, keep in mind that there is little evidence that activated charcoal in toothpaste is effective at whitening teeth, and in fact many dentists are concerned that the abrasiveness of charcoal can do more harm than good. The same goes for activated charcoal toothbrushes.

If you do want to try, we recommend you talk to your dentist first, and until then, use a charcoal toothpaste sparingly. We also recommend you try one of the brands that we reviewed because they all receive a majority of positive reviews from customers.


What is the best charcoal toothpaste brand?

The best brand depends on what you're looking for in a toothpaste. That being said, one of the most popular options on the market right now is from the brand Hello. This natural toothpaste brand offers toothpaste that is fluoride-free, SLS-free, and cruelty-free.

Is charcoal powder or toothpaste better?

Charcoal powder is better for those who want the pure product and to mix their own paste at home. Toothpaste is more convenient, less messy, and contains other ingredients. Some of these ingredients may be beneficial, and some of them may be problematic. It's up to you to decide which ingredients you want and don't want in your toothpaste.

How long does it take for charcoal toothpaste to whiten teeth?

Some people claim to see results after the first time brushing, while others never notice any difference. If you want fast whitening, toothpaste isn't the best option. We recommend either at-home whitening kits or professional teeth whitening for fast, noticeable results.

Best Charcoal Toothpaste for Teeth Whitening: Flavors, Brands, Reviews
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