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Best Toothpaste in the US: Natural, Fluoride, and Sensitive Teeth


Choosing the best toothpaste for you can be a challenge since there are so many brands and variations to select from. Most of us would just like to know what the world's best toothpaste is, but unfortunately, there's no one right answer. The good news is that there's a product out there for pretty much every need and preference, whether you want to whiten your teeth, improve your oral hygiene, or avoid certain ingredients.

We're here to guide you through the many toothpaste options in the US so you can work out which is the best one for your needs. Keep reading to find out about:

best toothpaste brands us
Find the best toothpaste for your needs
  • The best teeth whitening toothpaste
  • The best sensitive toothpaste
  • The best natural toothpaste
  • The best toothpaste for bad breath
  • Recommendations for smokers
  • The best toothpaste for gum disease and other oral health problems
  • Toothpaste with fluoride and without
  • Alternative and natural options

Even if you need to try a few brands to find a taste and texture you really like, we hope this guide helps narrow down the options for you.

And if you're short on time, here's our roundup of the top toothpastes in the US:



Best for...




Hismile PAP+

Sensitive teeth


Rapid relief

Dr. Brite

Natural; SLS-free

Arm & Hammer


How to choose the best toothpaste

Choosing a toothpaste is a personal matter. Not only does each person have different preferences when it comes to flavor, texture and ingredients; you might also have different needs than other people in your family, meaning there is no single ‘best toothpaste' for everyone.

What is important is to make sure the toothpaste you use is effective, and this usually means using a fluoride toothpaste.

Fluoride is a mineral that protects the enamel on your teeth⁠—that's the outermost layer that covers everything else inside. Without your enamel, your teeth would be really sensitive (and yellow!). The vast majority of dentists, along with the American Dental Association (ADA), recommend that you use a toothpaste that contains fluoride.

A fluoride concentration of at least 1,000 ppm will give the best protection. There are times when fluoride might not be recommended for you, so we have included some fluoride-free toothpastes further down.

Children should make sure not to swallow fluoride when brushing their teeth so you may want to consider an option with less fluoride, or just make sure to use a small, pea-sized amount. There are different options of toothpaste depending on the age of your child and we've got separate guides that cover the best kids' toothpaste as well as the best kids' toothbrushes for them too.

There are other ingredients that are helpful for particular needs, for example, remineralizing sensitive teeth or repairing damage to gums. We'll cover these in more detail further down.

Do keep in mind that no matter how good your toothpaste is, there is no substitute for brushing your teeth twice a day with a suitable toothbrush, and cleaning between your teeth daily with floss, interdental brushes or a water flosser. A good mouthwash can help keep your breath fresh at other times of the day.

What is the best toothpaste in the US?

Different toothpastes are made for different purposes so the best one for you will depend on what you're looking for in your dental routine. Top brands include Snow, Sensodyne, and Arm and Hammer. Take a look through the list below to see if there's something that would suit you.

What is the best for whitening?

Whitening toothpastes are designed to remove stains from teeth, often caused by smoking or drinking lots of coffee or red wine. Even if you don't indulge in any of these too often, a teeth whitening toothpaste may still help improve the overall color of your teeth, although it won't get them any whiter than their natural shade.

There are teeth whitening methods you can consider if you want more drastic results. Whitening toothpaste can be abrasive and damage enamel, so make sure you choose one that is gentle on teeth.

With all that said, one of the best toothpastes for whitening is this one made by Snow.

Snow whitening toothpaste
Enamel-friendly whitening

Actually, it's not just one toothpaste, it's a 2-step routine with a morning toothpaste and a nighttime toothpaste.

The morning toothpaste has a refreshing mint flavor and the nighttime toothpaste has a calming lavender mint flavor.

This toothpaste routine includes the following features:

  • Sulfate-free
  • Enamel-friendly
  • No animal testing
  • Made in the USA in a plant that rungs on renewable energy
  • Designed for sensitive teeth

Whether you want to use these toothpastes to complement your current whitening treatment, or as an everyday maintenance strategy is up to you. Check out some Snow toothpaste reviews.

The best toothpaste for sensitive teeth

Teeth can become sensitive when enamel wears away, making it difficult to consume hot or cold foods and drinks. Toothpaste for sensitive teeth often contains fluoride, along with other ingredients that help repair, strengthen and protect enamel.

When choosing a sensitive toothpaste, be aware that it might not have a big effect straight away. The key to reducing your tooth sensitivity is to keep up your twice-daily brushing routine with the right toothpaste. Note that if your teeth become painful rather than just sensitive, it's best to have a dental checkup. If you want some extra help, check out our guide to the best toothpaste for sensitive teeth.

Hismile sensitivity whitening toothpaste
Sensitivity protection and whitening

One of our favorite toothpastes for sensitive teeth is the Hismile PAP+ toothpaste. PAP+ is Hismile's exclusive formula which features three ingredients:

  • Hydroxyapatite: This actually helps to rebuild your tooth's enamel, replacing lost minerals and protecting from sensitivity now and in the future
  • Potassium Citrate: Most sensitive toothpaste only aims to relieve future damage and sensitivity, but Potassium Citrate combats preexisting sensitivity and provides long-term protection from future sensitivity
  • Phthalimidoperoxycaproicacid: Also known as PAP, this effectively whitens teeth without causing sensitivity

In other words, the Hismile PAP+ toothpaste relieves preexisting sensitivity, strengthens tooth enamel to prevent future sensitivity, and whitens along the way.

Of course, you've also heard of Sensodyne toothpaste, which is another good option if your main concern is tooth sensitivity. Sensodyne have many toothpaste options, but this one, in particular, is interesting if you're looking for rapid relief from sensitivity.

It provides relief from sensitivity after just 3 days of regular brushing! It's also a good budget option if Hismile is a bit out of your reach, but you don't get the enamel-strengthening action of hydroxyapatite.

Smokers' toothpaste recommendations

Smoking can leave yellow stains on the teeth, along with lots of other negative effects. Quitting smoking can lead to your teeth recovering some of their color, but if you're not ready to take that step yet you do have options.

Best toothpaste for smokers
Smokers can fight stains too!

Smokers' toothpaste is generally quite abrasive in order to to scrub away staining, and quite strongly flavored to help mask the smell of smoke. Plus White for Smokers is specially made for smokers to eliminate stains and tobacco breath, but even if you don't smoke you might find it helpful, according to this reviewer:

“I have porcelain veneers and this product works well to overcome drinking tea and wine. The label says it's for smokers, but it's very helpful to those who enjoy a caffeinated beverage and a glass of red wine.”

Best toothpaste for gums

best toothpaste for gum disease
Best toothpaste for bleeding gums

You may be wondering what the best toothpaste for bleeding gums or gingivitis is. Did you know that toothpaste isn't just for teeth? The gums are just as important, since problems like bleeding gums and gingivitis can affect your teeth, and even your whole body if they go untreated.

Treating bleeding gums means thoroughly cleaning along the gum line and using floss or interdental brushes between teeth. An electric toothbrush might help you achieve a more thorough clean if there are parts of your mouth that are difficult to clean with a manual brush. Read more in our article on the best electric toothbrushes.

The best toothpaste for bleeding gums might be Parodontax, which directly targets the plaque buildup that causes gums to get irritated and bleed, also making this the best toothpaste for gingivitis or periodontal disease.

Bleeding gums is usually the first sign of gum disease, which is linked to receding gums, so Parodontax also might be the best toothpaste for receding gums.

Best toothpaste for plaque

tartar control toothpaste
Baking soda makes this great for tartar

Dental plaque is a buildup of bacteria and debris around your teeth which can be kept under control with a good oral hygiene routine. If you have a buildup of plaque and tartar you should go to the dentist first to get it removed during a teeth cleaning, and then resolve to improve your brushing routine to stop it from recurring. Read more about professional cleanings in our guide here.

Baking soda toothpaste can be really effective at helping to control plaque, and Arm and Hammer Advance White is a classic formula. One reviewer puts it really clearly:

“My teeth & mouth feel clean, fresh, and teeth look great! Plus my breath smells good for most of the day!”

Best toothpaste for bad breath

Bad breath toothpaste
Get fresh breath with TheraBreath

No one likes “morning breath” and it's easy to chalk bad breath up to having just woken up. There can be underlying causes to it though, so if you find yourself regularly worried about your breath smelling, pay a visit to your dentist and get checked out.

You might just be an avid coffee drinker or very attached to garlic. If that's the case, pick a bad breath toothpaste that has an extra fresh minty hit like Colgate Max Fresh or one that works to relieve dry mouth⁠—one of the things that can cause bad breath, like this one called TheraBreath Fresh Breath. Most brands have an ‘extra fresh' option in their range, so these are just a couple of examples.

Read our full article on halitosis for more product recommendations (including some stronger ones) and home remedies.

Best toothpaste for dry mouth

dry mouth toothpaste
Hydris combat's dry mouth

Since dry mouth can cause bad breath, you might end up solving two problems by using a dry mouth toothpaste. Colgate makes a toothpaste specifically for those who suffer from this condition called Hydris. Moisture-rich, plant-based materials work to lock in moisture after you brush, and sodium fluoride protects against cavities. It also has a soothing mint flavor that freshens breath. This toothpaste can be used every day, making it an ideal part of your oral hygiene routine if you're concerned about this condition.

You can read more about dry mouth in our dry mouth article here.

Best toothpaste for braces

toothpaste for braces
This toothpaste provides great overall protection

If you or your child have braces, you're probably wondering about the best toothpaste to use to clean between brackets and under wires. To be honest, your brushing technique is going to be the most important thing when it comes to keeping teeth with braces healthy, but as long as you practice good oral hygiene, you should be fine with a standard fluoride toothpaste like this Colgate Cavity Protection toothpaste. It has a fresh mint flavor, has fluoride for cavity protection and is quite affordable with a pack of six on Amazon costing fewer than $10.

Best toothpaste for dentures

Not all of us are lucky enough to have a full mouth of natural teeth. If you are missing some, most or all of your teeth, you aren't alone. In fact, the American College Of Prosthodontics says that as many as 120 million people in the US are missing at least one tooth, and more than 36 million Americans don't have any teeth. And since dentures are one of the most affordable and popular ways to replace teeth, it's only natural to wonder about the best toothpaste for dentures.

toothpaste for dentures
Dentures need a special toothpaste

One of the most popular options on Amazon is Fresh ‘n Brite denture cleaning paste. This toothpaste is specifically intended for your false teeth and isn't for brushing natural teeth. You can feel confident in its ability as it is accepted by the American Dental Association for cleaning removable prostheses.

Best remineralizing toothpaste for cavities and decay

There are a variety of reasons you could be losing minerals from your teeth. It's a natural process and your saliva helps counteract it by constantly replenish minerals including:

  • Calcium
  • Phosphate
  • Fluoride

But sometimes, due to dietary issues or other health issues such as osteoporosis, you might lose more than your body can naturally replace. When this happens, you may want to consider using a remineralizing toothpaste, of which there are quite a few options on the market.

Which brings us to an important question: Just how much are you willing to spend on tooth remineralization?

remineralizing toothpaste
Luxury toothpaste anyone?

If your answer is upwards of $100, then Theodent 300 may be the perfect solution for you. This luxury toothpaste is safe if swallowed and formulated for sensitive teeth. It is even advertised for those who suffer from hypoplasia, or thinning enamel. The description of this product on Amazon claims that in a clinical trial involving 80 patients, this toothpaste outperformed prescription Sensodyne in its ability to remineralize teeth.

So how does this six-figure toothpaste work? Its remineralization capacity is powered by an extra-strength dose of rennet. What's rennet you ask? Rennet is an ingredient used in cheese making to separate milk into the curds and whey. It comes from the stomach lining of a calf. So, only you can decide how far you're willing to go for some healthy enamel.

Here's what one happy customer has to say:

“Wanted to get my husband a few luxury items for his travel bag. Found this while surfing on line. We will never use a store brand again! It feels so good after you brush your teeth and now it lasts 10x longer(you know what I mean, soft velvety teeth feeling) we all use it now even the kids. The children's toothpaste tastes like chocolate! I also use to worry about my son swallowing it all the time. Now he can! One of my favorites that none of us can live without!! Thanks Theodent!”

For a more affordable over-the-counter option, Sensodyne Repair & Protect with Novamin is a popular, highly-rated option. It creates a protective layer on any exposed dentin and actually helps repair your teeth. Another option for those looking for a fluoride-free toothpaste that is still remineralizing is Uncle Harry's alkalizing toothpaste. It contains calcium, magnesium and phosphorus. A recent Amazon reviewer said:

remineralizing toothpaste for adults
Rebuild your enamel with remineralizing toothpaste

“I HATE going to the dentist. Absolutely hate it. So when I got the mother of all cavities which lead to the mother of all abscesses I was desperate to find something that helped. When I started using this product the tooth decay stopped completely and now after about a month of use is starting to reverse. I can not recommend this enough and will never buy another toothpaste again.”

Alternatively, your dentist may give you a prescription to rebuild your teeth minerals and it will usually be in the form of a high mineral content, remineralizing toothpaste. A common one to be prescribed is Colgate Prevident which is a high-fluoride toothpaste, containing 5000 ppm or 1.1% (w/w) sodium fluoride. Because of its high fluoride content, it might be the best toothpaste for enamel.

If you would like to learn more about how to remineralize teeth, you can read our full tooth remineralization guide.

Best fluoride toothpaste

best toothpaste for cavities
This might be the best fluoride toothpaste for you

For the best toothpaste for cavities and also for treating gingivitis and hypersensitivity, fluoride might be just the ticket. Try Crest's Gum Detoxify, which is made with 0.454% stannous fluoride that neutralizes plaque bacteria and fights gingivitis. It also cools gums, providing soothing relief during and after brushing. Its foaming formula allows the fluoride to penetrate beneath the gumline for lasting protection.

Alternative Toothpastes

Walking down the aisle of a supermarket, you'd assume that all there was on offer was toothpaste from the big brands. However, there are plenty of alternatives to the standard fluoridated, minty, plastic-packaged toothpastes you normally see in the stores.

Whether you –

  • Choose not to use fluoride
  • Are looking for vegan options
  • Want to avoid certain chemicals
  • Don't like minty flavors

There are options available. Here's our pick of the best toothpastes that you might not find at the standard corner store, gas station or drugstore.

Best fluoride-free toothpaste in the US

fluoride-free toothpaste for adults
This could be the best all-natural toothpaste for you.

If you've chosen to not use fluoridated toothpaste, there are plenty of fluoride-free toothpaste options on the market. Fluoride-free toothpaste often uses natural ingredients to clean your teeth so you can expect it to taste a little different than the big-name brands.

Tom's of Maine Antiplaque & whitening is one of the best fluoride-free toothpastes available. Instead of fluoride, it uses calcium carbonate, zinc citrate and xylitol to keep your mouth clean. Xylitol specifically has been shown to protect against cavities.

What's the best natural toothpaste?

best natural toothpaste
One of the best natural toothpaste options for you

A natural toothpaste is one where the ingredients all come from plants or naturally occurring sources, rather than being manufactured in man-made processes. Davids Natural Toothpaste ticks this box and the ingredients are EWG verified, and 98% of ingredients come from the US. Additionally, this toothpaste is actually made in California.

If you're looking for a natural toothpaste that can also whiten your teeth, check out your options for activated charcoal toothpaste, which many people believe is the best toothpaste for whitening naturally. In this article we explain how it will help whiten your teeth and give you recommendations for charcoal toothpaste.

Best plastic-free

plastic-free toothpaste
How about some eco toothpaste?

Toothpaste tablets have started to become more popular as people are focusing on reducing the amount of plastic they use. Brands like Georganics package their products in glass, which is a great help, but there are other ways to reduce waste.

DentTabs is a German brand of toothpaste tablets that polish your teeth using plant cellulose. They also offer fluoridated and fluoride-free options, keeping everyone happy.

Best non-mint

Not everyone likes the taste of mint. Luckily, there are now options for those who prefer other flavors⁠ or no flavor at all. Tom's also has a fennel flavored variety that is also fluoride-free.

Some people just can't stand any type of strong flavoring, in which case an unflavored toothpaste should do the job. You can try Oranurse toothpaste which has no flavor to it at all, plus it's an SLS-free toothpaste which means it won't foam up.

SLS-free toothpaste

SLS-free toothpaste
Some toothpaste doesn't have SLS

SLS, or Sodium Lauryl Sulphate, is an ingredient used in lots of cosmetics and personal care products to help create the foam we're all so used to. Although not a dangerous chemical, it can cause skin and eye irritation for some people when used for long periods. The environmental impact of its production is also a big concern, along with the fact that it's been tested on animals.

There are plenty of toothpastes available that are SLS-free, but Dr. Brite and Nature's Gate toothpastes address a variety of oral health issues, including sensitivity and whitening, plus they aren't tested on animals, are free of fluoride and have no artificial flavors.

Right now when you use code DRBRITE10 you can get 10% off any Dr. Brite toothpaste and other natural care products too!

Best vegan

Vegan toothpaste
Keep your conscience clean

If you've chosen to live a plant-based life, you need to reconsider everything that goes into or onto your body. Your oral health routine is no different, and there are lots of vegan toothpaste options available.

If you do live a vegan lifestyle, you are probably already aware of Dr. Bronner's products. This toothpaste contains 70% organic ingredients, is fluoride and SLS-free and is vegan, all while freshening breath and reducing plaque.

One recent reviewer exclaimed:

“Delicious toothpaste. I love the minty fresh taste without the weird “sweet” flavor toothpastes sometimes can have. I think it works wonderfully- fresh breath and clean teeth! So happy I have finally found a toothpaste that I can feel good about using that I actually like to brush with! Thanks!”

Organic toothpaste

organic toothpaste
Natural isn't the same as certified organic

With all the natural toothpaste options out there, it's surprisingly difficult to find certified organic toothpaste. Well, not hard, but your options are definitely limited. That being said, Radius makes an organic toothpaste that is USDA certified organic and contains coconut oil to reduce cavities and whiten naturally. It's also made in the US.

They also make a kids version that tastes like coconut and banana. Yum!

Making your own at home

A lot of the toothpaste brands we've covered above are designed to offer you more control over the products you use. Not everyone likes the idea of certain ingredients going into their bodies, and others want to help look after the environment in any way possible.

To have full control over your oral health routine, you can opt for homemade toothpaste. In this article about natural toothpastes, we cover all of the ingredients that you might have concerns about and give you some recipes to try making your own, homemade toothpaste too.

Exploring eco options for toothpaste can be challenging. In this video, Eco Goddess shares her experience with making her own toothpaste to give you an idea to try.

Hello loves! In this video you will learn how to make Vegan and Zero Waste Toothpaste: a beautiful alternative to toothpaste that comes in tubes and typically end up in landfill. ☟click to show more☟ This recipe isn't just any toothpaste recipe… includes ancient healing minerals for a deep clean. Can you guess what the star ingredient is? 😏😏 RECIPE 1/3 cup warm water 1/4 cup bentonite clay 1/2 tsp salt 2 tsp coconut oil 2 tsp xylitol 7 drops peppermint oil To learn how to make my zero waste vegan mouthwash recipe or glowing teeth, find it here: Enjoy! Love, EG LINK TO THE TOOTHBRUSH I USE: LINK TO BENTONITE CLAY I GET (if I cannot find it in bulk): LINK TO ORGANIC PEPPERMINT EO: LINK TO TRACE MINERALS I USE: EG BLOG » Website: HELPFUL LINKS » How Bentonite Clay Benefits Oral Health » Dental Benefits of Xylitol » Alternative 'Toothpastes' Are A Thing—But Do They Work? MY EBOOK Zero Waste Vegan Travel eBook: WHAT I USE TO MAKE ECO GODDESS VIDEOS Film & photography gear: » Camera: » Lens: » Mic: KEEP UP WITH ME DAILY 🌿Marina’s Instagram: 🌿Marina’s Facebook: 🌿Marina’s Twitter: 🌿Marina's Pinterest: #DIYToothpaste #ZeroWasteDentalHygiene #ZeroWasteToothpaste #NaturalWaystoWhitenYourTeeth *DISCLAIMER: This recipe is DIY. It was not tested in a lab for effectiveness, and was simply created with known and researched natural substances that support healthy teeth and gums (anti-plaque, antibacterial). Please consult with your dentist if you have pre-existing dental issues or concerns regarding what products are best for you.

Other options

Whitening toothpastes are a good way to remove surface stains, but they don’t actually make your teeth any whiter. To take your whitening to the next level, try a professional whitening kit like Snow.

  • Over half a million happy customers
  • Lasting results from just 9 minutes a day
  • Proprietary application system to protect your gums
  • Made in the USA
  • Includes a year’s worth of treatments
  • Satisfaction guaranteed – or your money back!

You can learn more in our full Snow whitening review.


There are so many toothpaste brands available, choosing the right one to meet your needs can be tough. The best toothpaste for you and your family is going to depend on lots of factors, and hopefully, we've covered all the bases so you know what to consider.

Remember that no matter how great your toothpaste is, and how much thought you put into what ingredients you want and don't want, the most important thing is to brush twice a day with a suitable toothbrush and clean between your teeth daily.


Is fluoride in toothpaste bad for you?

It depends who you ask. However, most dentists will say that not only is fluoride in toothpaste NOT bad for you, but it's important in fighting cavities and keeping teeth strong. In fact, the American Dental Association recommends using fluoride in toothpaste for children and even toddlers, (albeit just a smear the size of a grain of rice) as soon as their first teeth erupt. That being said, it's understandable if you are concerned about potential adverse effects of fluoride, and there are plenty of good fluoride-free toothpastes that you can choose from as well.

Is charcoal toothpaste bad for your teeth?

Charcoal toothpaste is said to have many detoxifying benefits and is a natural way to whiten teeth. Some dentists warn that charcoal in toothpaste is too abrasive, and will erode your tooth's enamel. So if you are going to brush with charcoal, you should consider using a soft brush and not applying too much pressure. You may also want to consider using it once in a while, and not as your everyday toothpaste.

What is the best toothpaste for sensitive gums?

One of our favorite toothpastes for this is Hismile, which has hydroxyapatite to strengthen enamel and Potassium Citrate to combat sensitivity. Dr. Brite is another one we recommend. It targets plaque buildup along the gum lines to improve bleeding gums and protect against gum disease.

Best Toothpaste in the US: Natural, Fluoride, and Sensitive Teeth
5 (100%) 2 vote[s]

Amanda specialises in writing informative content about dentistry. She has been a regular contributor to since 2017, and collaborates with dozens of dentists to keep this content accurate and up-to-date.

WebMD: Dental Health and Fluoride Treatment. Consulted 21st November 2019. NCBI: The effect of xylitol on dental caries and oral flora. Consulted 4th January 2020. Fluoridation FAQs. Consulted 4th January 2020. American College of Prosthodontists: Facts & Figures. Consulted 9th January 2020.