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Impress Orthodontics: Review of Invisible Braces by SMILE2IMPRESS

Natalie Asmussen
Natalie Asmussen
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The team at dives deep into the standout features of the Impress (Smile2Impress) brand's invisible orthodontics.

In this comprehensive guide, you'll learn about:

And before we begin — find out right now if you can get your perfect smile with Impress. Just take the quick smile assessment and in 30 seconds you'll know if you're a suitable candidate!

What is Impress orthodontics?

Impress orthodontics
It's a hybrid option with the best of both worlds
Not another remote treatment brand — with Impress you visit your orthodontist in person

In just a few years, Impress has become one of the leading companies in the invisible orthodontics industry.

They offer treatment with invisible, removable aligners.

These aligners are custom-made based on the patient's dental impressions. Once in place, they gradually move the teeth to the desired position by applying gentle, constant pressure.

Since opening its first clinic in 2019, the brand has expanded to 7 different countries, including the US, UK and France.

Impress was ranked among the Top 10 best startups in 2021 according to a LinkedIn ranking.



  • Clear, painless, and removable aligners

  • Treats complex cases

  • Suitable for teenagers

  • More affordable than Invisalign or traditional orthodontics

  • Currently only available in Chicago, New York, Oakland, San Francisco, Santa Clara, and Seattle (More to come soon!)

Even though the clinics are available in a few cities, that doesn't mean that service is limited to those cities. Since Impress requires fewer in-office visits than regular braces, many patients find it to be accessible even if they live in a different city.

Impress orthodontics treatment options

The Spanish aligner brand offers 6 orthodontic treatment options:

  • 4 invisible orthodontic treatments for adults
  • 2 invisible orthodontic treatments for teens

Check them out in detail below!


Meant for

Treatment length

Impress Super Light

Mild cases

Up to 3 months


Moderate cases

4-10 months

Impress Plus

Moderate cases

11-14 months

Impress Advanced

Complex cases

11-24 months


Mild cases

4-10 months

Impress Kids

Orthodontic treatment for children

Between 8-18 months

The Impress approach tackles all kinds of dental misalignments (crossbite, open bite, overbite, underbite, diastema, crowded teeth, etc.) in a shorter timeframe and with more conveniently scheduled visits than traditional orthodontics.

Impress price: How much does treatment cost?

Cost of treatment for adults

The cost of Impress aligners varies based on the complexity of the case and the technology used. Below, you'll find a list of prices associated with treatments for adults.


Total cost

Monthly cost

Impress Super Light






Impress Plus



Impress Advanced



In the world of invisible braces, the brand stands out for its affordable prices. For context, treatment like Invisalign, or lingual braces can cost up to $10,000 for complex cases.

Impress braces teens
Impress is safe for teens as well

Cost of treatment for teens and tweens

Impress isn't just for adults who want to straighten their teeth — there are special treatment plans for teens too, offering a discreet way to get a perfect smile without the whole world noticing.

Let's have a look at the costs of Impress teen aligners:

Treatment type

Total cost

Monthy cost




Impress Kids



The price you see for treatments includes the kit with the aligners and all check-ups with the dentist. To make its treatments more accessible, the brand offers payment plans for patients.

Can I get my treatment reimbursed? (If I need it)

Although Impress treatments are more affordable compared to other orthodontic options, the expense can still be notable. Thankfully, there are reimbursement opportunities.

For reimbursement, you'll want to look at your options with health insurance companies that offer coverage for orthodontic care.

To identify the plan that aligns most closely with your needs, we suggest a careful comparison of the dental health insurance options available in the market.

Our free insurance comparison tool makes it easy

To help you sort through the myriad insurance plans, we've created this simple comparison tool. Just enter your DOB and zipcode, and you'll get free quotes for the best plans that cover orthodontics in your area.

Dentaly insurance

See how much you could save

Start by entering your ZIP code
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Enter a valid date of birth. Applicant must be 18 and over

What are patients saying?

One of the most notable aspects highlighted in Impress reviews, beyond its pricing, is the professionalism and warmth of its staff.

impress dentist
The Impress team is known for their warmth

Patients also greatly appreciate the convenience offered: aligners are delivered directly to their homes, and the number of in-office visits is reduced, thanks to check-ins conducted remotely through a mobile application.

I am thrilled with my new smile of straight and healthy teeth! Had I known the process would be so simple and fast, I would have done this years ago. Every single person on staff from the receptionists to the orthodontists, is friendly, knowledgeable and genuinely striving to give you the best experience possible. I give my highest recommendation to this company of professionals!

CLS – Trustpilot
impress braces
Real orthodontics to straighten teeth

My experience with impress has been very good from the start. The team have been really kind and helpful and made me feel comfortable throughout the whole process. I like the app function where the doctors are able to see your progress throughout the whole journey and you don't feel like you have been left alone. They are very easy to contact if you have any questions whether it be by email or phone and they respond in a timely manner aswell. I will definitely be recommending impress to all of my family and friends

Amelia – Trustpilot

All in all, patients are very happy with their treatment with Impress.

Among the most notable features are the kindness of the staff, and the ease of treatment. 

How does treatment with Impress orthodontics work?

Impress bases its methodology on three essential aspects:

  • A treatment conducted mostly remotely with digital tracking
  • Cutting-edge technology
  • A carefully curated team of specialists

(Mostly) remote aligner treatment

impress braces
In-office visits mean better care

One of the standout features is the ability to undergo orthodontic treatments for complex cases of tooth and jaw misalignment from the comfort of home. The process is streamlined through remote monitoring via a mobile application.

This innovative app empowers patients to conduct mouth scans on their own, facilitating regular checks on their treatment's progress. Additionally, it offers a direct line of communication with the medical team for any concerns or queries.

Moreover, for those who prefer a more traditional approach, there is the option to arrange in-person follow-up appointments as desired. The availability of in-person visits with your orthodontist is also essential in ensuring that this treatment is appropriate for people with more serious cases of misalignment.

It's also what makes this treatment a better option than 100% remote aligners.

The digitization of the treatment process is what makes it so much more affordable than Invisalign. The availability of in-person visits with your orthodontist is what makes Impress able to treat even the most complicated cases. 

Technology at the heart of the Impress system

The entire treatment process is characterized by the use of advanced technology:

  • 3D scanner: Allows for a detailed and thorough study of the patients' mouths during their first visit to the clinic. This scan lays the groundwork for the treatment that best suits the patients;
  • Video simulation: The data collected from the scan enables Impress specialists to create a video simulation of the patients' future smiles after treatment;
  • 3D printed clear aligners: The information from the scan is primarily used to create the transparent aligners.

Impress: A team of experts

All partner clinics are distinguished by their team of specialists. Orthodontists, dentists, and hygienists welcome you to provide the best possible care.

Their expertise allows Impress to treat a very wide range of orthodontic cases, even the most complex.

If your orthodontic case is complex, choose Impress over remote clear aligner treatment.

What are the steps of Impress treatment?

Beginning your treatment with Impress involves a few key steps:

  • Your Initial Visit: At your first appointment, your Impress orthodontist will closely examine your teeth, run a 3D scan of your mouth, and map out the perfect treatment plan for your smile. This step is all about figuring out what you need and how long it'll take to get there.
  • The Treatment Phase: If you decide to move forward, you'll receive a kit that includes everything you need for the journey – your aligners, some rubber “chewies” to ensure a snug fit, and a special whitening foam to brighten up your smile. Plus, there's a mouth spreader for taking pictures of your progress, allowing for remote check-ins with your dentist and minimizing in-person visits.
  • Follow-up treatment: After the main phase of treatment, you'll wear retainers at night to keep your teeth in line. It's a simple step to ensure your new smile stays exactly where it should be.
impress aligners
Digitalized treatment makes remote monitoring possible

Virtual followups with the Impress app

Virtual follow-ups with the Impress app make tracking your progress a breeze. Just snap a photo of your smile and upload it through the app. This way, your dentist can keep an eye on things without you needing to step into the office. It's convenient, saves time, and lets you continue your day without interruption.

Every two weeks, you send your photos to the dentist, who determines if it's time to move on to the next aligner. This way, in-person dental appointments are reduced.

Your photos are easily compared to 3D simulations and allow for alerts in case a visit to the Impress clinic is necessary.

The system also alerts to minor misalignments and issues in the movement of a tooth or group of teeth.

What's the best alternative to Impress?

For the most complex cases of malocclusion:

  • Traditional Braces: Best suited for severe orthodontic issues, including significant misalignments and bite problems. They offer a high degree of control over tooth movement, essential for correcting complex dental issues.

For very mild cases, primarily cosmetic adjustments:

  • Byte: Focuses on minor to moderate adjustments with the use of high-frequency vibration technology, potentially shortening treatment times.
  • Newsmile: Offers clear aligners designed for minor corrections, appreciated for affordability and the convenience of at-home treatment.
  • Smileie: Similar to Newsmile, provides an at-home treatment option for those looking to make slight cosmetic enhancements to their smile.
  • ALIGNERCO: This is a good budget option if you want no-frills and minor adjustments.

Choosing between traditional braces and alternative aligner systems like Byte, Newsmile, ALIGNERCO, and Smileie depends on the complexity of your dental issues and cosmetic goals. A consultation with an orthodontist is crucial to determine the most effective treatment plan tailored to your specific needs.

Find the right clear aligners for you
There are so many companies offering remote teeth straightening with aligners! Take a look at our top picks and discover why we recommend these over any others.
  • Hybrid in-office and remote treatment
  • In-person visits with your orthodontist for safe, effective treatment
  • Treats even complex cases of misalignment
  • Various pricing options
Schedule your appointment!
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Discover the flexibility and effectiveness of Impress Invisible Braces, the hybrid orthodontic solution that blends in-person care with the convenience of remote appointments. Suitable for both kids and adults, Impress offers a range of treatment options designed to cater to various needs, from mild to severe cases of misalignment. With the initial consultation happening in person, you're assured of a tailored treatment plan that can address even the most complex orthodontic issues.

Impress Treatment Plans:

  • Impress Super Light ($6,999): Perfect for mild cases, this plan promises results in up to 3 months, making it the quickest route to a better smile.
  • Impress ($4,599): Designed for moderate cases, this option aims to perfect your smile within 4-10 months.
  • Impress Plus ($5,599): Tailored for moderate cases requiring a bit more time, this plan spans 11-14 months.
  • Impress Advanced ($6,999): The go-to choice for complex cases, offering comprehensive treatment over 11-24 months.
  • Teens ($4,599): Specifically designed for teenagers, this plan addresses mild cases within 4-10 months, ensuring a confident smile during those crucial years.
  • Impress Kids ($4,599): Offering orthodontic treatment for children, this plan covers a period between 8-18 months, setting the foundation for a lifetime of healthy smiles.

With flexible payment plans available, starting your journey to a perfect smile has never been easier or more accessible. Whether you're looking for a quick fix or need extensive treatment, Impress Invisible Braces provide a tailored solution that meets your needs and budget. Click below to get started!

Find out if you're a candidate!
  • Complete treatment 100% remotely
  • Amazing customer service
  • Nighttime-only option
  • $1,495 or $55/month
Get NewSmile aligners
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NewSmile aligners are made from the clearest Essix plastic and come with a daytime or nighttime-only option to suit you. For just $1,495 you'll receive everything you need to straighten and whiten your teeth – and maintain your new smile:

  • Home impression kit
  • Full aligner treatment
  • Free whitening
  • First set of retainers
  • A full refund if you're not a good fit

NewSmile goes above and beyond to provide a great experience to all their customers, beginning with a live video call to help you with your teeth impressions. Mail these back, and they'll send a 3D Treatment Preview for you to approve before going ahead.

Alternatively, click here for an extra $20 off an impression kit!
  • Complete treatment 100% remotely
  • 4-6 month average treatment time
  • Nighttime-only option
  • $949 or $77/month
Get this deal
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If you're looking for the best value aligner package, here it is! For just $895 you'll get:

  • Impression kit
  • Full aligner treatment course
  • Free teeth whitening kit
  • Your first set of retainers

In short, everything needed to straighten your teeth remotely and keep them looking great, with a full money-back guarantee if you're not a suitable candidate.

This low price doesn't mean you're compromising on quality of care, though. ALIGNERCO just choose not to put so much into marketing, and they pass on the savings to their customers. They are also known for their responsive and helpful customer care, which is important when you're doing things from home.

Plus, if you're in New York, you can visit their SmileStudio for a free consultation and help taking your impressions.

Nighttime-only aligners are also available for anyone who doesn't want to wear aligners during the day.

  • 3-4 month average treatment time
  • Assessed and planned by orthodontists
  • Includes whitening and first retainers
  • $1,999 or $70/month
Get faster treatment
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Byte's HyperByte technology uses High Frequency Vibration to help your teeth move faster and with minimal discomfort. Their average treatment time is just 3-4 months, compared to 6 months for most others.

Treatment includes your first set of retainers. You'll also get their BrightByte 3-in-1 foam to whiten your teeth, clean your aligners and freshen your breath. And their Byte-for-life guarantee means you'll get free adjustments if your teeth start to move again.

Begin by ordering an impression kit so their orthodontists can assess whether you're a good match.

Get 80% off with code SMILEBRYTE
  • Single-arch treatment option
  • Nighttime aligners available
  • Free refinements & 2 sets of retainers
  • $699 (single-arch) or $999 (dual-arch)
Check Smileie's offers
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Smileie's aligner treatment is not only affordable, but flexible too. You have the option of single-arch treatment for just your top or bottom teeth, as well as nighttime-only treatment. And whichever package you choose, monthly payments are available.

On top of this, Smileie offers a 100% satisfaction guarantee which includes free refinements if needed. Their aligners are made in the US and treatment takes 4-6 months on average.

Get the best discount when you purchase your aligner package up-front, including:

  • Home impression kit
  • Teeth whitening kit
  • Two sets of retainers
  • A full refund if you're not a good candidate

Packages start at $699 for single-arch treatment. Click below to check for current discounts!


The brand's innovative invisible aligners are set to transform the field of orthodontics, offering a path to reclaim your smile with confidence. Leveraging cutting-edge expertise and technology, Impress tackles a wide range of orthodontic challenges, including the most complex conditions, all while ensuring utmost discretion.

With Impress, the reality of wearing dental trays becomes virtually invisible to your friends, blending seamlessly into your daily life. Additionally, Impress sets itself apart with its financial accessibility, offering fixed or flexible payment plans that are more affordable than many competitors.

This cost-effectiveness is largely due to Impress's pioneering approach to remote orthodontic care. By minimizing the necessity for in-office visits, the overall treatment cost is significantly reduced, making a beautiful smile accessible to even more people.


Where are Impress clinics located?

There are currently Impress clinics located in Chicago, New York, Oakland, San Francisco, Santa Clara and Seattle. Even if you don't live in one of these cities, you can still get treatment with Impress since there are considerably fewer office visits than with normal braces.

How long does Impress take to straighten teeth?

Treatment with Impress takes from 3 to 18 months, depending on the treatment you need.

What's the difference between Impress and Invisalign?

Invisalign requires more in-office appointments than Impress, and is more expensive. With Impress, you meet with your orthodontist when necessary, and you can choose to make an in-office appointment whenever you like.

Impress Orthodontics: Review of Invisible Braces by SMILE2IMPRESS
3 (60%) 1 vote[s]


Dentistry.Co.UK: Introducing Impress and it's tech first approach to invisible braces. Consulted 16th March 2024.