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Smilelove Reviews: Customer Service, Cost and Efficacy

Natalie Asmussen
Natalie Asmussen
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Please note: Smilelove reports that they are facing financial difficulties. They've had to lay off much of their staff and have been struggling to fulfill orders at their usual pace. They've also increased their price to $1,895 as a base, with sliding fees depending on individual case complexity. They have a new business plan going forward and are still accepting orders. They are optimistic that their new plan, which involves individual reps to be assigned to individual customers will help them out of this sstituation. The review that follows was accurate prior to this occurring. To find out about other clear aligner options that we recommend you can read our article here.

Before you begin reading, we recommend you have a look at some of the top clear aligner brands in terms of quality, service and affordability. Compare them now to find out which best suits your needs:

Find the right clear aligners for you
There are so many companies offering remote teeth straightening with aligners! Take a look at our top picks and discover why we recommend these over any others.
  • Hybrid in-office and remote treatment
  • In-person visits with your orthodontist for safe, effective treatment
  • Treats even complex cases of misalignment
  • Various pricing options
Schedule your appointment!
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Discover the flexibility and effectiveness of Impress Invisible Braces, the hybrid orthodontic solution that blends in-person care with the convenience of remote appointments. Suitable for both kids and adults, Impress offers a range of treatment options designed to cater to various needs, from mild to severe cases of misalignment. With the initial consultation happening in person, you're assured of a tailored treatment plan that can address even the most complex orthodontic issues.

Impress Treatment Plans:

  • Impress Super Light ($6,999): Perfect for mild cases, this plan promises results in up to 3 months, making it the quickest route to a better smile.
  • Impress ($4,599): Designed for moderate cases, this option aims to perfect your smile within 4-10 months.
  • Impress Plus ($5,599): Tailored for moderate cases requiring a bit more time, this plan spans 11-14 months.
  • Impress Advanced ($6,999): The go-to choice for complex cases, offering comprehensive treatment over 11-24 months.
  • Teens ($4,599): Specifically designed for teenagers, this plan addresses mild cases within 4-10 months, ensuring a confident smile during those crucial years.
  • Impress Kids ($4,599): Offering orthodontic treatment for children, this plan covers a period between 8-18 months, setting the foundation for a lifetime of healthy smiles.

With flexible payment plans available, starting your journey to a perfect smile has never been easier or more accessible. Whether you're looking for a quick fix or need extensive treatment, Impress Invisible Braces provide a tailored solution that meets your needs and budget. Click below to get started!

Find out if you're a candidate!
  • Complete treatment 100% remotely
  • Amazing customer service
  • Nighttime-only option
  • $1,495 or $55/month
Get NewSmile aligners
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NewSmile aligners are made from the clearest Essix plastic and come with a daytime or nighttime-only option to suit you. For just $1,495 you'll receive everything you need to straighten and whiten your teeth – and maintain your new smile:

  • Home impression kit
  • Full aligner treatment
  • Free whitening
  • First set of retainers
  • A full refund if you're not a good fit

NewSmile goes above and beyond to provide a great experience to all their customers, beginning with a live video call to help you with your teeth impressions. Mail these back, and they'll send a 3D Treatment Preview for you to approve before going ahead.

Alternatively, click here for an extra $20 off an impression kit!
  • Complete treatment 100% remotely
  • 4-6 month average treatment time
  • Nighttime-only option
  • $949 or $77/month
Get this deal
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If you're looking for the best value aligner package, here it is! For just $895 you'll get:

  • Impression kit
  • Full aligner treatment course
  • Free teeth whitening kit
  • Your first set of retainers

In short, everything needed to straighten your teeth remotely and keep them looking great, with a full money-back guarantee if you're not a suitable candidate.

This low price doesn't mean you're compromising on quality of care, though. ALIGNERCO just choose not to put so much into marketing, and they pass on the savings to their customers. They are also known for their responsive and helpful customer care, which is important when you're doing things from home.

Plus, if you're in New York, you can visit their SmileStudio for a free consultation and help taking your impressions.

Nighttime-only aligners are also available for anyone who doesn't want to wear aligners during the day.

  • 3-4 month average treatment time
  • Assessed and planned by orthodontists
  • Includes whitening and first retainers
  • $1,999 or $70/month
Get faster treatment
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Byte's HyperByte technology uses High Frequency Vibration to help your teeth move faster and with minimal discomfort. Their average treatment time is just 3-4 months, compared to 6 months for most others.

Treatment includes your first set of retainers. You'll also get their BrightByte 3-in-1 foam to whiten your teeth, clean your aligners and freshen your breath. And their Byte-for-life guarantee means you'll get free adjustments if your teeth start to move again.

Begin by ordering an impression kit so their orthodontists can assess whether you're a good match.

Get 80% off with code SMILEBRYTE
  • Single-arch treatment option
  • Nighttime aligners available
  • Free refinements & 2 sets of retainers
  • $699 (single-arch) or $999 (dual-arch)
Check Smileie's offers
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Smileie's aligner treatment is not only affordable, but flexible too. You have the option of single-arch treatment for just your top or bottom teeth, as well as nighttime-only treatment. And whichever package you choose, monthly payments are available.

On top of this, Smileie offers a 100% satisfaction guarantee which includes free refinements if needed. Their aligners are made in the US and treatment takes 4-6 months on average.

Get the best discount when you purchase your aligner package up-front, including:

  • Home impression kit
  • Teeth whitening kit
  • Two sets of retainers
  • A full refund if you're not a good candidate

Packages start at $699 for single-arch treatment. Click below to check for current discounts!

And now for our Smilelove review—

Are you looking for Smilelove reviews to help you decide if this is the right at-home clear aligner brand for you and your smile?

With so many options for adult braces on the market, and each touted as being more convenient and more affordable than the last, it can be difficult to choose. That's why we've combed through the interwebs to bring you honest reviews as well as a bit of background information about this relatively new brand. In this article, we'll answer your Smilelove questions, including the following:

  • Does Smilelove work?
  • What makes it different?
  • How much does it cost?

We hope this information will help you make an informed decision when it comes to making such an important choice for your esthetics and oral health.

What is Smilelove?

Smilelove is a mail-order clear aligners company that began creating teeth-straightening aligners in 2017, making it one of the newest competitors to the game. At-home clear aligners are quickly gaining popularity because, in theory, they are fast, convenient and affordable, especially compared with traditional braces.

This online braces company offers a convenient and affordable way to straighten your teeth. The program costs 75% less than regular braces and in-office clear aligners like Invisalign, and they are one of the cheapest options for at-home clear aligners. Additionally, the entire process is completed from home, from taking molds with the impression kit, to removing your final aligner, so you don't have to take time off work to visit your dentist or orthodontist.

If you are already familiar with at-home braces then you pretty much know how the process goes but here's a quick recap:

  • The first step is to take the Smilelove assessment to find out if you're eligible
  • In the second step, you receive an impression kit in the mail and take your dental molds at home
  • Then you receive aligners in the mail and wear each for two weeks until treatment time is complete
  • After finishing your aligners, you wear retainers to keep your teeth from moving back
  • Most aligners come with a complimentary whitening kit so you can whiten along the way!

Apart from being quite similar to other home braces brands, Smilelove does have some differences, including price, aligner material and customer service, which we will investigate more thoroughly below.

What makes Smilelove different from its competitors?

clear aligner smilelove
Many people love the lower price and customer service

Good question! As mentioned above, there are both similarities and differences between Smilelove and other similar brands, and the differences can seem nuanced. Let's go over some of the details, like the impression kit, orthodontist participation and more.

Smilelove cost

The impression kit (with which you make the molds of your teeth at home) costs $79 when purchased alone, or you can get it free when bundled with the whitening kit. You also get one set of free retainers for followup care.

The actual Smilelove treatment costs $1895, the same as Smile Direct Club, although there seem to be frequent promotions. You can also do a payment plan with a monthly fee of $79/month with a $250 payment upfront.

The reason why Smilelove is sometimes considered more affordable than Smile Direct Club is due to its frequent discounts and the fact that your first set of retainers is free, whereas you have to pay $99 for your first set of Smile Direct Club retainers.


Smilelove invisible aligners are made from Essix plastic. Essix plastic is a trusted material, as it has been used to make Essix retainers for many years. It's known mostly for its durability, a plus if you're prone to misplacing things and then sitting on them-you know who you are. Smilelove also claims that their aligners are completely clear, unlike some other brands that use a more noticeable matte material. They are also trimmed to follow the gum line for a more comfortable fit, and BPA-free and FDA-approved (although so are most other aligners).

Customer service

If you've read reviews of other brands you might see some concerns about the quality of customer service. Smilelove has noticed this trend and advertises that their program has “best-in-class” customer service, meaning that their customer service includes:

  • Video call support if you need help while taking your impressions with the impression kit
  • Text or chat available in real-time, with a quick reply time
  • Helpful and friendly staff that is completely based in the US

Smilelove vs Invisalign

If you are interested in straightening your teeth with Smilelove, you'll only be able to do so if you have mild to moderate alignment problems. If your case is more severe, but you still want a discreet way to straighten your teeth, you may be a candidate for an in-office brand like Invisalign.

Invisalign features clear aligners that look very similar to those from Smilelove, but the Invisalign aligners are more expensive, require in-person supervision from an orthodontist or dentist and are worn for an average of 12 to 18 months.

Customer reviews

smile love
The invisibility is a huge plus

Now that you know a little bit more about Smilelove invisible aligners and how the program works, let's have a look at some reviews of the company and the treatment plan, and what various customers have to share.

“For as long as I can remember, I've disliked my teeth”

This Smilelove review, by fourth-grade teacher Ashley begins with a sentiment to which many of us can relate. She has always had severely crowded and crooked top and bottom teeth and a slight overbite. Straightening her teeth was never an option, however, because of the exorbitant prices of most types of braces and aligners. So for the most part, she pushed her alignment problems to the back of her mind.

That is until she was checking out her Instagram feed one cold November evening and noticed a plethora of ads for at-home aligners, some of them for SmileLove. Since this was a company that seemed to have good reviews and was cheaper than some of the other companies, she decided to make contact.

Shortly after placing her order, she received her impression kit in the mail. She says she had no trouble figuring out how to take her impressions because they also came with instructions that were extremely thorough and clear and easy to follow.

Things she loves so far:

  • Awesome customer service
  • Price
  • Convenience
  • Updates of her treatment provided regularly

As of her post, she had just begun treatment, but a recent comment she added promises another post once her treatment is complete as well. You can click on the link above to read her full post.

“Oh my goodness guys-so straight!”

We join Christina for her Smilelove review as she transitions to the last tray in her Smilelove journey. Well, maybe not her very last, because she's not 100% satisfied with her smile results, so she's going to try to get refinements before she moves on to the next step and starts using her retainers.

She did contact them about refinements, and they said that before doing that, she'll have to wait until treatment with all of her trays is complete. But she says she figured that there might be some bumps along the road since they are a teledentistry company.

She says that the fact that her teeth aren't perfectly straight isn't her fault, because she's been following the instructions exactly, and the model that Smilelove showed her before beginning treatment depicted completely straight teeth.

Otherwise, she's pleased with how treatment has been going, and she says that the aligners are quite comfortable-she's only had to file one down to make it more comfortable.

So she's hoping that Smilelove customer service will pull through and help her get the refinements she needs. You can watch her video below, where she also talks about what to do if you have an upset stomach while wearing aligners.


clear aligner
Are you ready for straighter teeth?

If you are trying to figure out what type of at-home aligners you would like to try in order to straighten your smile, reviews are a great way to get started on your journey. As you can see, people have both positive and negative things to say about Smilelove. The important thing is that you know what to expect going in, and that you know whether or not your misalignment issues can be treated with this sort of dentistry.

Keep in mind that most at-home braces are meant mainly for mild to moderate cases of malocclusion, so if you have a severely misaligned bite, you may need to consider Invisalign or even traditional braces. Also remember, that having straight teeth isn't just for esthetics, it can also affect your overall oral health.

Remember that Smilelove is not currently accepting new patients. If you are interested in treatment with clear aligners, we recommend you read about some other good options in our articles for Candid aligners, Byte aligners, NewSmile, ALIGNERCO reviews or the hybrid brand, Dandy. Other options include Uniform Teeth and Smilint.


Does Smilelove take insurance?

Smilelove does take insurance. If you have orthodontic insurance, then they may cover at least part of the cost. You'll want to ask your insurance provider. Specifically, ask if they cover code D8040 for teledentistry for adults or D8030 for teledentistry for kids.

You can also pay for these aligners with an HSA or FSA by using the debit card linked to your account.

How much does Smilelove cost?

There are two ways to pay for these aligners, a lump sum or monthly payments. The one-time payment costs $1,895. If you decide to pay monthly, you'll have to pay a $250 upfront and then $79/month. Their website also periodically offers discounts on both monthly and one-time fees. The impression kits cost $79 on their own but are free if you purchase them with a whitening kit. Additionally, you get one set of free retainers for use after your aligner treatment has finished. Also if you don't love the treatment map that you are sent, you will get a refund.

Dos Smilelove take CareCredit?

Smilelove does not accept CareCredit cards. They do have a payment plan option ($250 down and $79 per month) and do take some forms of dental insurance.

Is Smilelove legit?

Smilelove has its fair share of positive reviews and the basic function of the retainers is very similar to other clear braces brands. So, in our opinion, Smilelove may work for some people. But if you're looking for a little extra in care, efficiency and precision, we recommend working with Candid which works exclusively with orthodontists to plan and monitor your care.

Smilelove Reviews: Customer Service, Cost and Efficacy
4 (80%) 5 vote[s]


MouthHealthy: Braces. Consulted 3rd January 2020.