Smile Direct Club: How Much Does It Cost and will it Straighten Teeth?


So, you’re wondering about Smile Direct Club (SDC), and if it’s the best option for you. 

It makes sense that you’re curious—I mean, let’s face it—braces are quite expensive, ortho visits are a hassle, and who wants to be sporting full-on metal-mouth as an adult? 

Good news! You’ve come to the right place. In this article, we’ll let you know all about Smile Direct Club and we’ll answer the following questions:

Smile club direct
What are Smile Direct Club aligners?
  • Does Smile Direct Club work?
  • What does Smile Direct Club cost?
  • Is Smile Direct Club safe?
  • What are the differences between Smile Direct Club and Invisalign?
  • What are the Smile Direct Club before and after results?
  • Is Smile Direct Club a scam?

We’ll cover all that and more so get ready to be an informed consumer!

Before we start, though, if you’re looking to save money on Smile Direct Club – now is the time! Register for a limited time using promo code 150NEWSMILE and you’ll get $150 off your aligners. Click here to get started with a Smile Assessment.

What is Smile Direct Club?

SDC is a “teledentistry” company that offers a cost-effective alternative to braces and clear aligners like Invisalign. According to their website, there are three main steps involved in the SDC process:

  • Use an at-home kit to make an impression of your teeth (or visit one of their SmileShop locations to get digital scans)
  • Receive clear aligners in the mail
  • Maintain your smile with Smile Direct Club retainers

They are able to keep their prices lower than other clear aligner brands because there are no in-office visits with a dentist or orthodontist. But don’t worry! That doesn’t mean your treatment isn’t supervised. In fact, the entire course of your treatment with SDC will be closely monitored by a licensed orthodontist or dentist.

The difference is that it will be done remotely, taking the hassle out of missing work or school to take trips to the dentist. Your assigned dentist or orthodontist will analyze the digital dental scans of your teeth and plan your treatment accordingly. This plan works for many people, but may not work in cases of very severely crooked teeth, when strict orthodontic supervision is required.

Besides loving the lower prices, many people also love the convenience of remote treatment, and you can always go to one of SDC’s SmileShops, where a specially trained representative will be happy to assist you in taking the digital scans of your teeth.

Keep in mind that you must have all of your permanent teeth and be at least 12 years of age to receive treatment with SDC.

Standard treatment option

The original SDC treatment costs just $1,895 if you want to pay all at once, or just $85 per month with a $200 deposit.

The typical treatment time for this option is an average of 6 months, compared to the 18–24 months it can take with traditional metal braces. You need to wear your aligners 22 hours per day, both day and night.

When you get your aligners in the mail, you’ll also receive free teeth whitening so you can get whiter teeth while you straighten them.

Nighttime Clear Aligners

Nighttime Clear Aligners are a new option offered by Smile Direct Club. The average treatment time is 10 months, and they only require 10 hours of daily wear, meaning most treatment can be done while you are sleeping. Many professionals love this option because they don’t have to wear their aligners to the office.  Another great part about Nighttime Clear Aligners is that they cost the same as the traditional SDC treatment option.

This option also comes with the free whitening kit!

Smile Direct Club locations

There are SmileShops in 45 states and in Puerto Rico, so if you want to you can go into a physical shop and have a ‘SmileGuide’ take your impressions. It isn’t mandatory to go into the store; the entire process can be completed online and at home, and there are no physical meetings with a dentist or orthodontist. Some people like the idea of not having to go to the orthodontist, but some dentists and orthodontists are skeptical, arguing that in-person visits with your dentist or orthodontist are an important part of the teeth-straightening process.

How much does Smile Direct Club cost?

How much is smile direct club
Is the Smile Direct Club price worth it?

True to their word, Smile Direct does not cost as much as traditional braces or leading brands of clear aligners. Traditional metal braces cost between $2,500 and $7,500 and invisible braces cost between $2,000 and $8,500.

Smile Direct Club aligners cost just under $2,000, and for a limited time, you can save an extra $150 with promo code 150NEWSMILE when you register. Click here to take the Smile Assessment before this offer ends!

Smile Direct Club discount codes

Smile Direct Club coupons can be found on popular discount sites like Groupon, and if you visit their site, you can sometimes find a Smile Direct Club promo code for even more of a discount. 

Other ways to save on teeth straightening

If you want to know more about the ways to save money on straightening your smile, have a look at the following options:

  • Asking your dentist about a payment plan: Sometimes dentists partner up with third parties who will provide you with a loan for dental work. Make sure you check the terms and conditions before signing up for any loan, as interest rates may be very high. 
  • Seeing if you can get a medical loan: Medical loans and dental credit cards are other options for financing expensive dental work. But be aware and make sure to do your research before applying for a loan or dental credit card. Many companies will have no interest for the first few months, but after the introductory period, interest rates can skyrocket. 
  • Checking to see if it’s covered by your insurance: It may seem obvious, but you should make sure that you don’t receive orthodontic treatment coverage by your insurance. And although it’s not likely, even if you are on Medicaid you should check to see if in your state, Medicaid will cover some of the cost. 
  • Checking out our article on dental financing: If you are looking for a way to pay for your dental work, like invisible braces, you’ll learn all about your options by reading our dental financing article.

Your dental insurance may also help cover teeth straightening costs. To search for a dental insurance or savings plan online, go to They make it easy to search and compare plans, so you can find the right one for your needs.

Smile Direct Club vs. Invisalign

At first glance, it may seem like SDC is just like Invisalign or other clear aligner brands, but with a lower price. However, there are some key differences that we’ll go over now.

Smile Direct Club is a type of at-home clear aligner, so treatment can be done remotely, with in-person assistance at a SmileShop if needed. Invisalign and other in-office brands of clear aligners differ from SDC because their treatment includes regular visits to your dentist or orthodontist. Treatment consists of receiving a new aligner every one to two weeks, based on what your dentist thinks is best. Your dentist will check the progress of your treatment every four to six weeks during in-office visits. You can check out our article on invisible braces like Invisalign here for more information.

With SDC, even though you don’t have to physically go see your dentist, your treatment is developed and closely supervised every step of the way by a licensed dentist or orthodontist.

Watch the following video that explains why Caitlin decided to choose SDC over Invisalign, and read our article that goes into more detail about the differences between Invisalign and Smile Direct Club.

The following list shows the main differences between SDC and in-office braces:

  • The convenience of remote care
  • Much lower cost
  • SmileGuides use digital scans of your teeth to use in treatment, (these are 7–8% more accurate than molds)

You can also have a look at the following table for a quick comparison of the differences between Smile Direct Club prices and methods with other clear aligner brands:

Smile Direct Club Invisalign/in-office brands
Professional supervision Mostly through virtual communication, although you can choose to visit an SDC SmileShop Periodic, in-office visits
Efficacy Mild to moderate teeth straightening For 90% of teeth straightening cases
Cost $1,895 $3,500–$8,500
Approved by majority of professional community? Mixed opinions Yes

If you are eager to find out if you’re an eligible candidate for SmileDirectClub, take their quick Smile Assessment by clicking on the link below. And remember, you can get $150 off clear aligners with code 150NEWSMILE for a limited time.

Does Smile Direct Club work?

The Mayo Clinic approves the use of clear aligners as a viable way to straighten teeth that aren’t severely crooked. And of course, if you visit the SDC website, you’ll find plenty of reviews and information that confirming the success of this type of treatment.

But in cases when teeth are severely crooked, hands-on orthodontist supervision is necessary for a truly effective teeth-straightening process. Before beginning treatment, you can visit a SmileShop for a consultation to make sure it’s the right course for you. And if you turn out not to be eligible for any reason, your home impression kit will be refunded.

We have a separate article featuring a selection of independent SDC reviews so you can see for yourself what other patients thought of their experience.

Smile Direct Club before and after

Check out the following comprehensive video from a person who wanted straighter teeth, and didn’t have the money to pay for standard braces or clear aligners. He tried SDC for six months and explains his experience and his Smile Direct Club results. This video is great if you’re wondering about Smile Direct treatment, and want to know about the following:

  • Is Smile Direct Club safe?
  • Is it a scam?
  • Smile Direct Club timeline
  • SDC Customer service experience
  • Smile Direct Club Before and after pictures

His review is pretty balanced. He concludes that it maybe wasn’t the right treatment for his specific case, but that SDC is a good company and that many people receive the results they want.

Smile Direct Club Competitors

SDC is not the only company that has seized on the opportunity to attract people who want straighter teeth but for a lower price and convenience of remote care. Other similar companies include Smilelove and SnapCorrect. They follow the same business models and are regarded with a certain amount of skepticism by some in the professional medical and dental community. 


Smile direct club vs Invisalign
The Smile DIrect Club price doesn’t include professional visits

Braces are expensive, noticeable and can be time-consuming. But that’s because a lot goes into to straightening your teeth. Cheap options like Smile Direct and their competitors can be a good choice if you don’t think you can afford traditional braces or clear aligners, plus they have the added benefit of being more convenient if you can’t take a lot of time off work for orthodontist appointments.

Your smile is an important part of not just your appearance, but also your overall oral health. With that in mind, take the Smile Assessment to check your eligibility below.

Or, if you’d prefer to talk to someone in person, you can head to a SmileShop to discuss your treatment with a specially trained SmileGuide and get a digital scan. If it turns out you’re not eligible, you can explore other options like Invisalign or traditional braces.


Smile direct club locations
The Smile Direct Club price makes it a much more affordable option

What is Smile Direct Club?

Smile Direct Club is a “teledentistry” business that offers a cheaper way to straighten your teeth. After taking your own impressions at home, or having a digital scan done at a SmileShop location, you receive your aligners in the mail and a dentist or orthodontist monitors your progress remotely.

What are some Smile Direct Club alternatives?

Some Smile Direct Club alternatives are clear aligner brands like Invisalign and ClearCorrect that require periodic visits to your dentist. SmileLove and SnapCorrect are other businesses with the same model as SDC, and also don’t require in-office visits. Read about these and other invisible aligner options in the US here.

What is the cost of Smile Direct Club?

The cost of Smile Direct Club services is just under $2,000 and they often have promotions for extra discounts on treatment or impression kits.

Is Smile Direct legit?

Many people have had successful treatment with Smile Direct Club. But since every case is different, you may want to visit a SmileShop for a consultation in person. 

Is Smile Direct covered by insurance?

Most cosmetic dentistry for adults is not covered by insurance, but you should definitely check with your plan. 

Does Smile Direct Club really work?

According to reviews and plenty of testimonials, both by dentists and patients, SDC does work on mild to moderate malocclusion cases. To make sure you get the most out of your treatment, make sure to follow through and invest in the Smile Direct retainers after treatment. 

Smile Direct Club: How Much Does It Cost and will it Straighten Teeth?
5 (100%) 3 vote[s]

Sources Dental Braces. Consulted 12th December 2019.