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Smile Direct Club: How Much Does It Cost and Will It Straighten Teeth?


What is Smile Direct Club (SDC), and is it the best option for you? If you're looking at different adult braces options then you've probably heard a bit about this company already. But are you wondering whether it's safe to get this treatment without visiting a dentist or orthodontist? And is SDC the best company to use for aligners? by

In this article, we'll let you know all about Smile Direct Club and we'll answer the following questions:

Smile club direct
What are Smile Direct Club aligners?
  • Does Smile Direct Club work?
  • How long do you have to wear Smile Direct?
  • What does Smile Direct Club cost?
  • Is Smile Direct Club safe?
  • What are the differences between Smile Direct Club and Invisalign?
  • What are the Smile Direct Club before and after results?
  • Is Smile Direct Club a scam?

We'll also take a quick look at some of the alternatives out there so you can make an informed choice about your teeth!

What is Smile Direct Club?

SDC is a teledentistry company that offers a cost-effective alternative to braces and clear aligners like Invisalign. According to their website, there are three main steps involved in the SDC process:

  • Use an at-home kit to make an impression of your teeth (or visit one of their SmileShop locations to get digital scans)
  • Receive clear aligners in the mail
  • Keep your teeth aligned with Smile Direct Club retainers

They are able to keep their prices low because there are no in-office visits with a dentist or orthodontist. But don't worry! That doesn't mean your treatment isn't supervised. In fact, the entire course of your treatment with SDC will be closely monitored by a licensed orthodontist or dentist, who will check in with you every 90 days.

The difference is that it will be done remotely, taking the hassle out of missing work or school to take trips to the dentist. Your assigned dentist or orthodontist will analyze the digital dental scans of your teeth and plan your treatment accordingly. This type of orthodontic treatment works for many people, but may not work in cases of very severely crooked teeth when strict orthodontic supervision is required.

If you're feeling uncomfortable about taking your impressions at home, you also have the option of going to one of SDC's SmileShops, where a specially trained representative will be happy to assist you in taking the digital scans of your teeth.

Keep in mind that you must have all of your permanent teeth and be at least 12 years of age to receive treatment with SDC.

How does Smile Direct work?

There are two treatment options with Smile Direct Club; which one works best for you?

Standard treatment option

The original SDC treatment costs just $1,950 if you want to pay all at once, or just $89 per month with a $250 deposit.

The typical treatment time for this option is an average of 6 months, compared to the 18–24 months it can take with traditional metal braces. You need to wear your aligners 22 hours per day, both day and night.

When you get your aligners in the mail, you'll also receive free teeth whitening so you can get whiter teeth while you straighten them.

Nighttime clear aligners

Nighttime clear aligners are a new option offered by SDC. The average treatment time is 10 months, and they only require 10 hours of daily wear, meaning most treatment can be done while you are sleeping.

Another brand that has nighttime aligners is ALIGNERCO, and theirs offer a $500 saving compared to SDC, so you may want to consider that option as well.

Smile Direct Club locations

There are SmileShops in 45 states and in Puerto Rico, so if you want to you can go into a physical shop and have a ‘SmileGuide' take your impressions. It isn't mandatory to go into the store; the entire process can be completed online and at home, and there are no physical meetings with a dentist or orthodontist. Some people like the idea of not having to go to the orthodontist, but some dentists and orthodontists are skeptical, arguing that in-person visits with your dentist or orthodontist are an important part of the teeth-straightening process.

Smile Direct Club whitening

Smile Direct also offers their own whitening kit called Bright On. This kit comes with an LED light, and whitening pens for two weeks of treatment. The active ingredient in their whitening gel is peroxide, so people with tooth or gum sensitivity may want to approach with caution.

If you're wondering how to use Smile Direct Club Bright On, you can check out the video below which shows how to use it and includes a quick review.

Hello hello! In this video I will be using the Smile Direct Club Bright On Premium Teeth Whitening Kit and giving MY honest reviews! STAY TUNED ‼️ I will be doing a little update on my next video on how it’s going! Thumbnail made from Bloodx Official 😊 Teeth whitening kit on Amazon: For the 12 month supply: I do not own rights to the music.

Smile Direct Club retainer

After you finish treatment with Smile Direct, you'll need to wear retainers to make sure your teeth don't go back to their original position. You should wear your retainers full time for the first two weeks after you complete your aligner treatment, and then just at night (for at least eight hours) long-term. Smile Direct retainers cost $99 for 1 set or you can buy two sets and get a third free.

How much does Smile Direct Club cost?

True to their word, Smile Direct does not cost as much as traditional braces or leading brands of clear aligners. Traditional metal braces cost between $2,500 and $7,500 and invisible braces cost between $2,000 and $8,500.

Smile Direct Club discount codes

Smile Direct Club coupons can be found on popular discount sites like Groupon, and if you visit their site, you can sometimes find a Smile Direct Club promo code for even more of a discount. Just visit a SmileShop and look for a banner at the top of the page. That's where the promo codes are usually hanging out!

Smile Direct Club vs. Invisalign

At first glance, it may seem like SDC is just like Invisalign or other clear aligner brands, but with a lower price. However, there are some key differences that we'll go over now.

Smile Direct Club is a type of at-home clear aligner, so treatment can be done remotely, with in-person assistance at a SmileShop if needed. Invisalign and other in-office brands of clear aligners differ from SDC because their treatment includes regular visits to your dentist or orthodontist. Treatment consists of receiving a new aligner every one to two weeks, based on what your dentist thinks is best. Your dentist will check the progress of your treatment every four to six weeks during in-office visits. You can check out our article on invisible braces like Invisalign here for more information.

Watch the following video that explains why Caitlin decided to choose SDC over Invisalign, and read our article that goes into more detail about the differences between Invisalign and Smile Direct Club.

Click here for $100 off your aligners: Since I don't pay for a premium Pandora account, I've been hearing a lot of ads for Smile Direct Club. I've decided to get my molds, with that 50% off code I shared. I had thought about doing Invisalign to straighten my teeth but it is so expensive and unfortunately, my insurance doesn't cover it. My Dental Insurance only covers metal braces, yuck! So I decided to order the initial kit and make molds. Check back in a few days to see how it went with the molds.

In short, when you choose SDC or another brand of at-home aligner, you have the convenience of not needing regular checkups at a dental office. You also should save a considerable amount on the treatment cost. However, there are risks involved with this kind of hands-off treatment and you should choose a company that offers the best level of monitoring and customer care, should you encounter any difficulties.

Other Smile Direct Club competitors

If you're looking at straightening your teeth remotely, SDC is just one of many companies now offering at-home aligners. They may have been around the longest, but there are some others we recommend you consider:

Find the right clear aligners for you
There are so many companies offering remote teeth straightening with aligners! Take a look at our top picks and discover why we recommend these over any others.
  • Advanced remote monitoring technology
  • Visit a Studio or take impressions at home
  • Monitored exclusively by orthodontists
  • $2,400 $2,100 or $79/month
Get $300 off Candid!
Show Less Show More

Candid are leading the way in remote monitoring technology, ensuring your treatment is efficient and effective. Their orthodontist-only team follow rigorous checks when planning and conducting your treatment to give you the best results.

To get started, you can visit one of Candid's Studios for a free dental scan. Alternatively, purchase your aligner package up-front and you'll get:

  • A free impression kit
  • Free whitening foam
  • $300 off for a limited time
  • A full refund if you're not a good candidate

Finance is available from $99/month, and you can also buy just the starter kit to begin with.

Discount available for a limited time
  • Complete treatment 100% remotely
  • Amazing customer service
  • Nighttime-only option
  • $1,295 or $77/month
Check out NewSmile
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NewSmile aligners are made from the clearest Essix plastic and come with a daytime or nighttime-only option to suit you. For just $1,295 you'll receive everything you need to straighten and whiten your teeth – and maintain your new smile:

  • Home impression kit
  • Full aligner treatment
  • Free whitening
  • First set of retainers
  • A full refund if you're not a good fit

NewSmile go above and beyond to provide a great experience to all their customers, beginning with a live video call to help you with your teeth impressions. Mail these back, and they'll send a 3D Treatment Preview for you to approve before going ahead.

Use code DENTALYDEAL for an extra $100 off!
  • Complete treatment 100% remotely
  • 6 month average treatment time
  • Nighttime-only option
  • $1,145 or $95/month
Save $150 now
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If you're looking for the best value aligner package, here it is! For just $1,145 you'll get:

  • Impression kit
  • Full aligner treatment course
  • Free teeth whitening kit
  • Your first set of retainers

In short, everything needed to straighten your teeth remotely and keep them looking great, with a full money-back guarantee if you're not a suitable candidate.

This low price doesn't mean you're compromising on quality of care, though. ALIGNERCO just choose not to put so much into marketing, and they pass on the savings to their customers. They are also known for their responsive and helpful customer care, which is important when you're doing things from home.

Plus, if you're in New York, you can visit their SmileStudio for a free consultation and help taking your impressions.

Nighttime-only aligners are also available for anyone who doesn't want to wear aligners during the day.

Use code SAVE150 for an extra $150 off!
  • 3-4 month average treatment time
  • Assessed and planned by orthodontists
  • Includes whitening and first retainers
  • $1,895 or $83/month
Get faster treatment
Show Less Show More

Byte's HyperByte technology uses High Frequency Vibration to help your teeth move faster and with minimal discomfort. Their average treatment time is just 3-4 months, compared to 6 months for most others.

Treatment includes your first set of retainers. You'll also get their BrightByte 3-in-1 foam to whiten your teeth, clean your aligners and freshen your breath. And their Byte-for-life guarantee means you'll get free adjustments if your teeth start to move again.

Begin by ordering an impression kit so their orthodontists can assess whether you're a good match.

Get 75% off with code 02DENTALY100TS

If you're interested in this type of treatment but not ready to commit just yet, you can begin by just taking a free assessment to check your eligibility.

At-home aligners summary

The table below summarizes the differences between SDC and some of its competitors. You can read all about these and more alternatives to Invisalign in our separate guide.

Smile Direct Club NewSmile Candid Byte ALIGNERCO
Average treatment time 6 months 6 months 6 months 3 months 6 months
Physical locations? Yes No Yes No 1 in New York
Cost $1,950 $1,295 $2,400 $1,895 $1,145
Nighttime option? Yes Yes No Yes Yes

You can read our best invisible braces guide to get more detail about all of these brands in one place.

Does Smile Direct Club work?

The Mayo Clinic approves the use of clear aligners as a viable way to straighten teeth that aren't severely crooked. And of course, if you visit the SDC website, you'll find plenty of reviews and information that confirming the success of this type of treatment.

But in cases when teeth are severely crooked, hands-on orthodontist supervision is necessary for a truly effective teeth-straightening process. Before beginning treatment, you can visit a SmileShop for a consultation to make sure it's the right course for you. And if you turn out not to be eligible for any reason, your home impression kit will be refunded.

We have a separate article featuring a selection of independent Smile Direct Club reviews so you can see for yourself what other patients thought of their experience.

Smile Direct Club before and after

Check out the following comprehensive video from a person who wanted straighter teeth, and didn't have the money to pay for standard braces or clear aligners. He tried SDC for six months and explains his experience and his Smile Direct Club results. This video is great if you're wondering about Smile Direct treatment, and want to know about the following:

  • Is Smile Direct Club safe?
  • Is it a scam?
  • Smile Direct Club timeline
  • SDC Customer service experience
  • Smile Direct Club Before and after pictures
I TRIED SMILE DIRECT CLUB FOR 6 MONTHS! (And This is What Happened) This video goes over The Good, The Bad, and The ugly of Smile Direct Club and how MY experience with them went. I hope you all enjoy and please don't forget to leave a like on the video if you do!:D Free Byte Aligner Discount (These are Better): Free Smile Direct Club Discount: 1 Year Update Video: Xbox Controller paddles: PS4 Controller Paddles: Controller Grips: Patreon: Second Channel: FOLLOW ME ON TWITCH: Connect With Me!!:) Instagram: Twitter: Snapchat: @elijahwatz Music By: Joakim Karud – MY GEAR!: My Camera: My Tripod: Manfrotto Tripod: My Microphone: #Smiledirectclub #invisiblealigners #smiledirect Business ONLY: [email protected]

His review is pretty balanced. He concludes that it maybe wasn't the right treatment for his specific case, but that SDC is a good company and that many people receive the results they want.


Straightening your teeth is an important part of not just your appearance, but also your overall oral health. Braces are expensive, noticeable and can be time-consuming. But that's because a lot goes into to straightening your teeth.

Cheap options like Smile Direct and their competitors can be a good choice if you don't think you can afford traditional braces or clear aligners, plus they have the added benefit of being more convenient if you can't take a lot of time off work for orthodontist appointments.

Smile Direct Club does work for some users, no doubt about it, and if you're happy with what you've read, then you can visit a SmileShop or order an impression kit.

But keep in mind that we would recommend several other brands which have a better reputation and way of working. The cheapest of these is ALIGNERCO, but Candid, Byte and NewSmile are all good brands to consider.


Clear aligners offer remote treatment

What is Smile Direct Club?

Smile Direct Club is a teledentistry business that offers a cheaper way to straighten your teeth. After taking your own impressions at home, or having a digital scan done at a SmileShop location, you receive your aligners in the mail and a dentist or orthodontist monitors your progress remotely.

What are some Smile Direct Club alternatives?

Some Smile Direct Club alternatives are clear aligner brands like Invisalign and ClearCorrect that require periodic visits to your dentist and cost considerably more. You can read more about ClearCorrect aligners here.

ALIGNERCO, Candid, NewSmile, and Byte are other businesses with the same model as SDC, and also don't require in-office visits.

What is the cost of Smile Direct Club?

Smile Direct Club costs $1,950 for a single payment, and $89/month with a $250 for their SmilePay payment plan. Retainers cost $99 and impression kits cost $59, or they are free if you go to a SmileShop for a 3D scan.

Is Smile Direct legit?

According to customer reviews, some people do have successful treatment with Smile Direct Club. These cases are generally those that only require slight adjustments. There are other brands of at-home aligners that work with orthodontists to plan your treatment, and we tend to prefer those options.

Does Smile Direct Club really work?

According to reviews, SDC can work on some cases. To make sure you get the most out of your treatment, make sure to follow through and invest in the Smile Direct retainers after treatment. 

How long do you have to wear Smile Direct?

Standard Smile Direct treatment takes an average of 6 months, wearing them 22 hours per day. There's also a nighttime option with an average treatment time of 10 months with 10 hours of wear per day.

How do you whiten teeth with Smile Direct Club?

Smile Direct's Bright On whitening system comes with bleaching gel pens and an LED light. To use:

  • Use morning and night for a week.
  • Brush teeth first, but wait to floss till after.
  • Twist the bottom of the gel pen until gel appears on the brush applicator.
  • Apply the gel to your front top and bottom teeth.
  • Leave gel on for five minutes.
  • Spit the gel out and don't rinse, eat or drink for 20 minutes.

How long does it take Smile Direct Club to straighten teeth?

The average treatment time for Smile Direct is six months. However, your treatment time can vary depending on the intensity of teeth straightening that you need. Alternatively, if you opt for Smile Direct's nighttime treatment, your average time extends to 10 months.

What insurance does Smile Direct Club take?

You'll have to ask your orthodontic insurance provider if they will cover Smile Direct Club, but changes are that they won't. Otherwise, Smile Direct accepts HSA, FSA and CareCredit, and they offer a payment plan as well.

Smile Direct Club: How Much Does It Cost and Will It Straighten Teeth?
4.2 (84%) 5 vote[s]

Natalie used to work as a Community Health Worker and Health Insurance Navigator. She continues to follow her passion for connecting people with the healthcare they need by writing informative content about dentistry and medicine.
Sources Dental Braces. Consulted 12th December 2019.